article thumbnail

What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Ask questions about the data that focus on company objectives.

article thumbnail

Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. If people had questions, I answered them. Everything.

Education 176
article thumbnail

Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. This begged the question: what data sells at what price, and to whom? Do You Have a Stake In The Personal Data Market?

Data 182
article thumbnail

The most basic question then is how are international agreements defined.

Writtent Blog

Since 2002 a total of 40 missions have taken place over the U.K. 12] Also since 2002 the U.K. 12] Also since 2002 the U.K. There are a number of Rent Review methods, for example increases determined by a fixed percentage, market based or tied to changes in the Consumer Price Index (CPI). Derryberry.

article thumbnail

Making It Plain… And Leaving It That Way

Waxing UnLyrical

Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). An ad for helping endangered animals may start with a question: To survive or to thrive? Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. And we’re full of it.

Flickr 174
article thumbnail

Why Alps Bethneck is 5 Years Old

Ari Herzog

It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question? The answer is @BookMerah. AOL was going strong and the books sold on Amazon were made of paper. Contact Ari today!

MySpace 187
article thumbnail

Be An Advocate For Your Consumer

Twist Image

This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. I joined Twist Image back in 2002 for two reasons. What I realized - very early on - is that if there is a short cut, a way to get things done faster, cheaper or easier, most marketers will make a run at it. A marketing event.

Apple 86