The Realtime Report

APRIL 13, 2023

digital marketing agencies, Derek Chew, CEO of Fullmoon Digital , helps SMB owners target their most effective channels for rapid growth. My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.” With one of the few 100% independent U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

The Social Media Hat

JANUARY 20, 2024

SWOT analysis crucial for SMBs' informed marketing strategy decisions. The post SWOT Analysis for Marketing Strategy: Assessing Your SMB’s Strengths and Weaknesses appeared first on The Social Media Hat.

Analysis 102

Analysis Strategy Marketing Social Media 102

Social Media Today

OCTOBER 28, 2021

The project aims to help more SMBs become TikTok creators, and use the platform to build their business.

Project 214

Project Platform 214

Social Media Today

MAY 18, 2020

Facebook has published a new report on the state of the SMB space, incorporating responses from over 86,000 people who own, manage or work for a small to medium-sized business.

Small Business 218

Small Business Publishing Report Facebook 218

Social Media Today

MAY 4, 2021

TikTok has launched a new SMB push, and new ad tools and insights, to coincide with National Small Business Week.

Tools 210

Tools Platform Small Business 210

Social Media Today

FEBRUARY 25, 2021

Facebook has launched a new campaign to encourage people not to limit in-app data tracking.

Campaign 217

Campaign Apple Facebook Data 217

Bill Hartzer

JANUARY 7, 2014

Microsoft recently purchased MSSMBDealHub.com and MSSMBDealHub.net, two domain names that might indicate that they’re going to offer a deal hub for SMB (Small and Medium Sized Businesses). We already know that Microsoft has a Business Hub at [link] but they may be getting ready to offer SMBs a deal hub. mssmbdealhub.com.

Microsoft 73

Microsoft Small Business Domain Name Comparison 73

Social Media Today

AUGUST 6, 2019

In our most recent #SMTLive Twitter chat, we talked all things SMB, and how smaller businesses can achieve social media marketing success.

Small Business 151

Small Business How To Social Media Twitter 151

Webbiquity SMM

DECEMBER 10, 2013

76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises (88%) than SMB forms (76%). ( Michael Brenner ). Cox Business ). Cox Business ).

Statistics 207

Statistics B2B Content Marketing 207

Sherrilynne Starkie

AUGUST 8, 2019

Linkedin is helping SMBs promote services. When an SMB owner adds service listings to his or her individual profile, it will automatically show up in relevant search results. New services listings on LinkedIn. Small and midsize business owners can now list their services on their LinkedIn profile pages.

News 186

News Instagram Social Media Retail 186

yMarketingMatters

JUNE 13, 2011

For an SMB, creating good, valuable content takes a lot of sweat, right? So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.

Widget 279

Widget Content Social Media Company 279

yMarketingMatters

JULY 5, 2011

” I often get asked this by SMB owners and my clients. “What’s the benefit? Should I even bother?” Twitter lists are really useful! They help you organize the people you follow (and don’t follow) into a specific “group” and when you click to view a list, you’ll see a stream of Tweets from all.

List 279

List Twitter Groups Groups 279

yMarketingMatters

JUNE 2, 2011

I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. There are a ton of tools out there – free and paid – to manage your daily social media activity.

Tools 279

Tools Social Media Marketing Activities 279

Sherrilynne Starkie

SEPTEMBER 29, 2010

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Social Media 246

Social Media 246

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He may be echoing a larger sentiment of SMB’s far and wide. Tags: SMB social media Facebook Twitter marc meyer. He doesn’t think so.

Case Study 156

Case Study Social Media Study Sentiment 156

Small Business Mavericks

NOVEMBER 22, 2011

A recent survey shows that Facebook is the king of social media for small businesses. I think there’s an interesting study here. Why is Facebook so effective for small businesses? 36% say it’s very effective and 47% say it’s moderately so. That’s 83% who say that Facebook has any level of effectiveness.

Social Media 93

Social Media MySpace Facebook Small Business 93

Small Business Mavericks

SEPTEMBER 19, 2011

A guest blogger at Copyblogger likens small business prospecting with gardening. That’s funny, most of us use those over-used war cliches. But I like the gardening analogy. If you think about it, it’s a useful analogy. Small business prospecting is more like growing than killing. Here’s how: You’re not in control.

Small Business 93

Small Business Meeting Blogger Conversation 93

Idaconcpts

NOVEMBER 26, 2014

Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. To make your SMB stand out, you must change with the times and adopt the latest entrepreneurial tactics. In many ways, entrepreneurs have never had it better. Image Credit: Heisenberg Media [link].

Tips 156

Tips Startup Banking ROI 156

yMarketingMatters

MARCH 27, 2012

For the SMB, it may seem little daunting, I know. It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? Don’t fret. I have collected a list of the BEST blog posts on everything you should know for migrating your business Page.

Facebook 244

Facebook Overview Guidelines List 244

The Realtime Report

JUNE 3, 2019

However, if you are an SMB just getting by, you’ll need to get creative. If you’re large enough, go ahead and absorb the cost and pass the savings along to your customer base. They will love it. Plus, it’s a competitive edge you can use against rival brands. Here’s an example: Let’s say you use a platform like Shopify to sell cosmetics.

Loyalty 177

Loyalty Price Cost Retail 177

The Realtime Report

FEBRUARY 20, 2014

Although the everyday SMB may not be delving in apps or the mobile marketplace, we should always take steps to make sure users are sharing our content and that it keeps them talking. For your SMB, it may come down to something bold or controversial in your marketing or message. About the Author.

Mobile 173

Mobile Small Business Tumblr Meme 173

Buffer Social

DECEMBER 9, 2020

This projection is an overall ARR downturn compared to 2019 ARR and we can attribute it to a few factors: Our Q1/Q2 decision to sunset Reply and focus those resources on building a product more complimentary to the overall Buffer experience for SMB customers. businesses and global businesses.

Banking 93

Banking Project Team Metrics 93

Direct Marketing Observations

MAY 5, 2010

I can excuse SMB’s for claiming that they don’t have time, because I know of all of the things that sit on their plate, but to be honest, I can also see why they might be skeptical to use Twitter. So chances are, you may not see the point in using Twitter and I don’t blame you.

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

SEPTEMBER 1, 2010

Initially I wanted to title this post- “SMB’s don’t care about long term strategy in social media&#. My thinking and experience has been that SMB’s would prefer the shoot first, aim later methodology. People would rather reap the benefits of social media without putting the effort in. Conversations?

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

JULY 29, 2010

Social media is not for all SMB’s. Why Social Media is a Waste of Time for Most Local Businesses. Social Media can be a game changer. Who owns social media? 15 reasons to love social media. Why I hate social media. Why we love social media. Why social media is not for everyone.

Social Media 199

Social Media Yahoo Google Twitter 199

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign?

Campaign 194

Campaign SMS B2B Case Study 194

Convince & Convert

MAY 12, 2016

So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? With 20 years of work in the SMB space, Jim knows how to quickly evaluate and engage the interests of his clientele. NextWave SMB. Impressive, right? ” —@JimDArcangelo2.

Strategy 60

Strategy Content Team Organization 60

Convince & Convert

MAY 12, 2016

So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? With 20 years of work in the SMB space, Jim knows how to quickly evaluate and engage the interests of his clientele. NextWave SMB. Impressive, right? ” —@JimDArcangelo2.

Team 60

Team Organization Study Data 60

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Navolutions

JANUARY 15, 2014

Reputation Management Social Media fish market get more yelp reviews getting more yelp reviews link building local seo map map of the world marketing online marketing phil''s fish market reddit restaurant restaurants Small Business SMB strategies strategy'

Reddit 100

Reddit Marketing Small Business SEO 100

Direct Marketing Observations

OCTOBER 27, 2011

You just want to connect with your niche of people that wear Nike and American Eagle and drink Gatorade… Ok, so pretend you’re the SMB or the competition. Or maybe you’re all about new product launches? Engagement? How do other companies compete when Nike, Gatorade and AE give stuff away for free? Predictable right?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

MARCH 18, 2010

So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. Tags: social media Facebook Linkedin Twitter Social Media marketing marc meyer SMB. They already wear a lot of hats and now they have to somehow integrate social media? 1) Get a Twitter account.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Convince & Convert

MAY 6, 2016

CRM matching and programmatic media buying tools enable SMB marketers to target their customers based on their preferences and behavioral patterns in a simple and cost effective manner. Today’s data-driven strategies allow SMB marketers the ability to target customers with more relevant ads. highlight to tweet).

Small Business 60

Small Business Strategy Telecommunications Retail 60

Direct Marketing Observations

NOVEMBER 8, 2011

Some SMB’s prefer to do it all. As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? Some try, some fail.

Social Media 182

Social Media Products Conversation Questions 182

Jason Yormark

MAY 19, 2016

As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads.

Small Business 100

Small Business Adwords Paid Search Cost 100

Bill Hartzer

MAY 13, 2014

Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Manish Patel – Founder & CEO, Where 2 Get It, Inc. Brian Wool – Vice President, Localeze. Salar Chagpar – Business Consultant, Business Development Bank of Canada (BDC). Mel Carson – Brand Ambassador, Majestic SEO.

Meeting 133

Meeting Banking Yahoo Conference 133

yMarketingMatters

JANUARY 19, 2012

I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Here’s to a great successful integrating marketing year for your SMB in 2012. And other important marketing tactics must not be ignored either. Please add to this list!

Trends 279

Trends Marketing Mobile Wireless 279