Myrland Marketing

MARCH 19, 2020

What you post on social media is public. A question came up today that revolved around how to communicate caution to attorneys and staff about how they use social media during this time. Best Practices To Help Guide Your Employees Social Media Use During This Coronavirus (COVID-19) Pandemic.

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Social Media Sentiment Privacy Resources 68

Bill Hartzer

MARCH 28, 2024

The Toronto District School Board (TDSB), Peel District School Board (PDSB), Toronto Catholic District School Board (TCDSB), and Ottawa-Carleton District School Board (OCDSB) have launched a colossal lawsuit against social media behemoths Meta Platforms Inc. think Facebook and Instagram), Snap Inc. Their mission?

Education 87

Education Social Media Resources Cost 87

Danny WhatMough

MAY 30, 2014

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever before.

Social Media 78

Social Media Press Release Reputation Exercises 78

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Crisis situations are stressful for everyone. Guest Post by Laurel Kennedy. A Reason to Speak.

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Badge Embedding Forums Mobile 175

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

Social Media 103

Social Media Social Media Management Storify Resources 103

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Ignite Social Media

OCTOBER 3, 2018

Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis. Determine Your Role in this Crisis.

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Social Media How To FAQ Upcoming 133

SocMed Sean

NOVEMBER 19, 2018

Whether the members of those teams were tasked with building and maintaining large corporate Intranets or running social media for Fortune 100 clients, they all required a few common traits to be successful in their efforts. Your Community Manager will be the calming voice during the time of crisi s – via GIPHY.

Communities 198

Communities Social Media Resources Reddit 198

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

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Team Social Media RFP How To 126

Ignite Social Media

APRIL 2, 2021

And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing. Hire Social-Centric Experts.

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Social Media Management Social Media Brands Guidelines 190

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. On social, the same tactics can only yield the same results for so long.

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Social Media Marketing Atlassian Team 114

Janet Fouts

APRIL 11, 2020

On top of that many of the resources we’ve learned to rely on have either stopped or gone virtual. I’ve worked in startups, marketing, social media and teaching mindfulness, emotional intelligence and positive psychology. Social media marketing and business strategizing. How can I help you? Leadership.

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Exercises Startup Class Training 127

Oktopost

JUNE 6, 2020

Social media influencers spoke out across their channels to demand change and many more went into crisis mode. Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement.

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Activities Notification Team Influencer 98

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

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Strategy FAQ Guidelines Policies 130

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

MARCH 18, 2020

Now, more than ever, social media represents an unprecedented way to reach people, coordinate government responses, and keep businesses close to their customers during this disruptive time. Train your team on social marketing on YouTube. So we’re planning an experiential virtual conference for the summer.

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HootSuite Health Care Module Training 143

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

SEPTEMBER 23, 2021

People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm. They create a wealth of social data that can be used to inform how we respond to future natural disasters. Understanding the #TexasFreeze with social listening .

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Project Analysis Hashtag Sentiment 112

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. Other examples include the Black & Positively Golden Scholarship Program, which provides financial resources to students at historically black colleges and universities. Sign up for one of our upcoming social media conferences. Image source. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

Janet Fouts

SEPTEMBER 7, 2020

We are still trying to navigate through what has become a perfect storm of crisis, with a pandemic, economic uncertainty, racial conflicts, political craziness, firestorms, floods, and hurricanes ravaging our country. This week on Mindful Social, I’m with Roshaunda Green. Will we be going back to a normal work environment soon?

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Automotive Project Consultant Organization 168

Kikolani

AUGUST 31, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Social Media / Social Networking. Social Media / Social Networking. Blogging / Content.

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Mashup Resources RSS SEO 122

Sprout Social

APRIL 15, 2020

In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf. Imagine each post sandwiched on social: ??

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Strategy Metrics Hubspot Retail 143

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). BusinessCast Episode 171 – Using Social Media to Protect Your Reputation. The Challenge.

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Reputation Social Media Banking B2B 342

Social Media Strategies Summit

SEPTEMBER 21, 2020

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. I think I’ll start a crisis campaign today!” How NOT to Run Your Social Media. Social media advertising is useless (or is it?).

Campaign 194

Campaign SMS B2B Case Study 194

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Engagement 145

Engagement Social Media Patterns Health Care 145

Kikolani

MARCH 17, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO & social media and how to help Japan on kikolani.com. The Resources Mashup. Social Media / Social Networking. Blogging / Freelance Writing. First Person Raw Footage.

Mashup 147

Mashup Resources How To Reddit 147

SocMed Sean

MARCH 10, 2013

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them?

Social Media 277

Social Media Proposal Cost ROI 277

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

SocMed Sean

MAY 1, 2013

Engaging in the social space isn’t easy…and it sure isn’t cheap. Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. And they are right to ask the question! –Sean.

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Facebook Energy YouTube Social Networking 273

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. To understand why , you must rewind the 2007 – 2008 financial crisis. Strategy #1: Build Collaboration With Campus Partners Social media is a collaborative environment.

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Social Media Management Social Media Education Collaboration 147

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

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Skills Sentiment Team Press Release 128

Sprout Social

JUNE 25, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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Project Communities How To Overview 125

Oktopost

MAY 11, 2020

Whether you’re a “mom and pop” shop, or a multinational conglomerate, COVID-19 made it clearer than ever that you need to have a well-developed plan ready to ensure your business survives the crisis. Social media offers a multi-functional and useful channel for communications. Social media in times of crisis.

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Social Media How To Social Media Management Organization 75