Sprout Social

MARCH 9, 2023

A study by Gallup found that only 13% of employees strongly agree that their leadership communicates effectively with the organization. Crisis communication is how you respond to an event that potentially hurts your brand’s reputation or ability to do business.

Skills 113

Skills Template Templates Travel 113

Sprout Social

MARCH 19, 2020

A brand’s reputation oftentimes stems from the reputation of its social media, so a sparse profile doesn’t inspire a lot of confidence. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. more likely to be considered reputable.

Social Media 112

Social Media Strategy Case Study RFP 112

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. Plus, you can manage your brand reputation as well.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Brand reputation can take a hit when negative social media conversations gain momentum. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Proactive Report

FEBRUARY 27, 2021

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. Now they have a reputation management issue on their hands. However, this can prove to be a tricky tightrope act.

Sentiment 64

Sentiment Reputation Training Issues 64

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . During a brand, local or global crisis , social media managers play a vital role in leading their brand’s reputation and response. How can we be more human, more empathetic?

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Hootsuite

SEPTEMBER 28, 2020

Our study shows that ‘mature organizations’—those with robust social media strategies according to Hootsuite’s Social Maturity Assessment —are using social to build relationships beyond customers. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

JANUARY 12, 2021

An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Customer comments are another way to gauge overall brand awareness and reputation. Analyze Customer Comments. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Crowd Analyzer gives you analytics on your audience demographics, sentiment analysis, top brand mentions, historical data, word cloud, and much more. Pricing: N/A.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

SEPTEMBER 14, 2023

Showcasing customer success with case studies: Drift Sometimes, the best way to showcase your business is by highlighting the customers who have found success with your product or service. Case studies are a tried-and-true way of creating a story out of customer success stories—whether those stories are in the form of blog posts or videos.

Strategy 124

Strategy Brands Content UGC 124

The Realtime Report

NOVEMBER 6, 2020

In fact, some studies show that about 14.5% It’s understandable to hold on to stuff that has sentimental value. However, make sure you only buy from a reputable seller when buying secondhand items. Here Are Some Profound Reasons to Get You Started. Offers Better Mental and Physical Welfare. Sell Unused Stuff.

Insurance 87

Insurance Buy Sentiment Discount 87

Talkwalker SM

MARCH 3, 2016

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom. Here are just a couple of highlights from the study. Positive Outcome.

Telecommunications 60

Telecommunications Case Study Study Sentiment 60

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Sentiment analysis. In fact, marketers use social data for various purposes.

Analytics 52

Analytics Social Media ROI Metrics 52

Proactive Report

DECEMBER 2, 2013

See this case study of how Napa Valley winery Whitehall Lane has done it. Averting crises and mitigating reputation issues. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels. Online PR Social Media Case Studies costs crisis online PR PRSA revenue ROI value'

ROI 69

ROI Case Study Health Care Insurance 69

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. According to a study by Maritz, 85% of consumers have never had a response, for either a positive or negative comment, from any brand on social media.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Keyhole.co

NOVEMBER 10, 2023

Studying your competitor’s interactions with customers also lets you see what the customer currently expects from your brand. Run sentiment analysis , dig into the reviews and see where you can improve. Don’t be limited to just the reputed names of your industry.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 95

Press Release Banking Reputation Marketing 95

Sprout Social

AUGUST 17, 2022

A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation.

Reputation 116

Reputation Brands Guidelines Advertising 116

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

JULY 1, 2021

For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Keyword research is not limited to search engines.

B2B 125

B2B SEO Travel Hubspot 125

Keyhole.co

JUNE 27, 2023

Manage your brand reputation on Instagram Case Studies on the Success Stories with the Instagram Professional Dashboard 1. It offers comprehensive tools for tracking hashtags, real-time monitoring, and audience sentiment analysis. You can also interact with your audience and make your accounts visible.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Keyhole.co

MARCH 23, 2023

It studies your data to recommend timings when your audience are most active. Brands should keep track of social mentions because it enables them to monitor their online reputation, gain customer insights, and identify situations that require their immediate attention. of posts Engagement Avg.

Twitter 52

Twitter Education Analytics Hashtag 52

Webbiquity SMM

AUGUST 23, 2010

Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Absolute PA

FEBRUARY 7, 2014

While you’re checking out the fun and sentimental lookback feature on Facebook (Hehe, I’ve seen you!) And, I also know that giving away free information is one of the most powerful marketing strategies a bootstrapping business can employ for building a solid reputation that lasts longer. It energises me. Month in Review.

Small Business 91

Small Business Skills Training Forums 91

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. As a business, managing Google reviews is a big deal.

Review 85

Review Google Brands Sentiment 85

Keyhole.co

OCTOBER 31, 2023

You can run sentiment analysis on the gathered data to go deep into past audience responses. It helps market researchers study audience demographics, online behavior, and influence. Reputation management Your online reputation can make or break your business — and tracking old tweets is crucial in managing it.

Data 52

Data Twitter How To Reputation 52

Myrland Marketing

OCTOBER 6, 2010

He engaged our minds as we continue to study and learn as much as possible about the Social Web in order to help our clients and our businesses move forward in the digital age. 10) “Recent study… 72% of businesses stated they had a [so-called] ‘Social Media strategy’ in place.&# 9) “@Starbucks has 13.2

Facebook 88

Facebook Social Media WordPress Syndication 88

Diva Marketing Blog

NOVEMBER 16, 2011

Brian Solis has earned a reputation as guy who digs deep and comes up with insights that result in head nodding. I study social media programs by the thousands and I have to tell you, there are amazing examples and best practices out there. For me his new book, The End of Business As Usual, did both.

Klout 78

Klout Social Media Social Networking Influencer 78

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

NOVEMBER 28, 2023

Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. After all, posting valuable content is more likely to gain you a follower, earn engagement, improve brand sentiment, and build a community. Luckily, zero-click content may be the answer we’ve been seeking.

Content 97

Content HootSuite Sentiment Metrics 97

Webbiquity SMM

JANUARY 2, 2013

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. WordPress Hosting SEO ). The Backup List ). 12 WPO, Inbound and Content Marketing Stats.

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

JANUARY 20, 2021

Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Reddit has a reputation for being a place for real people to share unfiltered opinions, and where anyone who’s clearly trying to self-promote or sell something is shooed away by moderators.

B2B 114

B2B Research Sentiment Marketing 114

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. In fact, the study found that customers who received any kind of response from a brand rep were willing to spend more with the company in the future. This extends to customer service as well.

Examples 145

Examples Company Social Media Apparel 145