Convince & Convert

APRIL 13, 2013

As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. But now, smartphone proliferation and the app-ification of interaction is enabling and encouraging them to file their reports more easily than ever. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Sprout Social

AUGUST 25, 2022

Social media management software costs. Today’s social media managers know publishing, scheduling and reporting from the native platforms would be inefficient (and, in some cases, impossible). Scale engagement with tasking and social CRM tools. Manage up to 10 social profiles. Professional .

Social Media Management 124

Social Media Management Cost Social Media Price 124

SocialFish

APRIL 5, 2011

This quarter, we submitted a report with observations and recommendations related to our work. Association of Corporate Counsel –With our help, ACC has hired their new director of social media. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations.

Review 150

Review Social CRM Module Consultant 150

Webbiquity SMM

MARCH 15, 2018

As a full-suite social media management tool, Agorapulse pretty much does it all: monitoring mentions and comments and responding to them, social listening, analytics and reporting, social CRM, as well as, of course, scheduling.

Social Media 234

Social Media Tools Software Curation 234

SocialFish

APRIL 1, 2011

Social Media – It’s Not Just for White Folks (Danny Brown). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

JULY 12, 2011

Processes should help facilitate the chaos that exists from behind the firewall – i.e. employees sharing sensitive material externally, social media ownership, crisis management and product feedback workflows; and ensuring there is one measurement philosophy that the entire organization is bought into and using for reporting.

Jive 146

Jive Lithium Social CRM Yammer 146

agora pulse

MAY 8, 2019

What’s even more interesting is that 71% of people in the study reported that they find sponsored videos to be relevant. You can leverage AgoraPulse’s Social CRM feature to find them. In fact, the platform will monitor the web to find and rank them automatically for each of your social platforms. Image via AgoraPulse.

Organization 128

Organization How To Hubspot Feed 128

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Social media crisis management in crisis?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

APRIL 20, 2017

Social media advertising is more than a $8.4 On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. Simplify Social Efforts in the Smart Inbox. billion dollar market. Getting Started with Ad Comments Inside Sprout.

Comments 53

Comments Facebook Social CRM Collaboration 53

Mindjumpers

AUGUST 31, 2010

Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info. Anyone out there with experience on this or other social CRM kinda tools like Jitterjam? Suddenly you grasp where to spend your marketing time and money. Leave a Reply Click here to cancel reply.

Tools 210

Tools Marketing Nielsen Social CRM 210

Janet Fouts

JANUARY 28, 2018

In terms of its features, it has what you’d expect from an all-in-one social media management tool: Publishing and scheduling. Social inbox for monitoring your mentions and engaging. Monitoring/ social media listening. Social media analytics and reporting. Social CRM tool.

Social Media 217

Social Media Tools Marketing Collaboration 217

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

SocialFish

OCTOBER 1, 2010

What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Can an AMS Do Social CRM? Seniors Presence on Social Media Doubles (Socialnomics). Olivier Blanchard).

Analysis 165

Analysis Social CRM Construction Foursquare 165

SocialFish

SEPTEMBER 9, 2010

Anticipation of prospects and customers using Social CRM technology. Supply chain is influenced by social data in real time. Real time reporting of revenues, costs and efficiency. A community of customers supports each other, reducing support center calls. You know and track ROI]. (We’ve

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

Twist Image

APRIL 17, 2012

A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. social business. social crm. social media. social proofing.

Wiki 102

Wiki Hotels Social CRM Retail 102

Koka Sexton

JANUARY 21, 2012

Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world. I had to check the reports a couple times because I just didn’t believe it. Thankfully we have a fairly engaged community on Twitter that shares our content and also sings our praises.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

SEPTEMBER 11, 2011

Especially now, when every customer is a potential reporter. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. Why does Bob the house painter not get a steak from Morton’s delivered at the airport? Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Social Media Case Studies – The Crack of the Stat.

Case Study 139

Case Study Study Social Media Repository 139

Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Pixlee

JUNE 19, 2017

With a sophisticated social CRM, brands can track influencer interactions automatically, removing the need for manual reporting. The tool allows brands to organize, track, and manage their network of brand ambassadors and influencers to maximize their marketing value.

ROI 40

ROI Influencer How To Marketing 40

Proactive Report

MAY 1, 2010

Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. So if I have to be away form my computer at that itme, I can schedule my tweets earlier and have them posted in that window.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

agora pulse

JUNE 22, 2020

Engagement: If you manage all social media comments and messages in one place, you can save time and improve consistency. Reporting: If you track important metrics, you can share wins with your team and find ways to improve performance over time. 9 Essential Social Media Dashboard Features. Social listening. Team reports.

Features 147

Features Social Media Social CRM Social Media Management 147

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Competitors need more than a me-too monitoring platform to win.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Pixlee

JANUARY 19, 2017

65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 84% of millennials report that UGC on company websites has influence on what they buy. 39% of professionals use social media monitoring tools (like Pixlee’s Social CRM ) to find influencers.

UGC 41

UGC Content Loyalty Travel 41

agora pulse

OCTOBER 26, 2020

Read on to learn more about the different social media management tools. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. Agorapulse also offers extras like saved hashtag groups and unlimited social listening searches, so your team can take its social media strategy to the next level.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Proactive Report

MARCH 25, 2011

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,&# which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

Social Media 58

Social Media News comScore Social CRM 58

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. Kanälen per Mail zu erhalten o.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. The first speaker was Esteban Kolsky of ThinkJar.

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. link] Jan_B Is Your Social Strategy Proactive or Reactive? link] by @jaybaer match tactics to goals albrocious Any social media strategy must have a monitoring element. The ones that have Facebook Pages report that most of their fans have never donated.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. link] Hoovers After reading @jaybaer's "7 Surprising Stats About Twitter in America" ( [link] ) I *must* get @webby2001's new research report. is aware of Twitter, but only 7% uses it. (6

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type.

Social Media 147

Social Media B2B Strategy Consultant 147