Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Today’s picture is much rosier.

Fashion 409

Fashion News Report Review 409

Social Media Strategies Summit

NOVEMBER 14, 2024

Her team is small but spans three generations — and not everyone has the same cultural reference points. Meanwhile, Brett points out that creative differences can be an opportunity and a challenge. So, they have to consider trends from all angles before giving them the green light.

Trends 264

Trends Brands Education Instagram 264

Social Media Today

AUGUST 30, 2021

Looking to get a better understanding of the various acronyms and references that marketers throw out there?

Publishing 212

Publishing LinkedIn Marketing 212

Jon Loomer

APRIL 29, 2025

Meta clearly referred to my current ads to predefine my visual style as “informal, conversational, dark background, orange accents, casual attire, beer theme, pubcast logo.” This could be useful because I’ve found that the AI-generated text Meta recommends is otherwise unusable.

Brands 83

Brands Advertising System Conversation 83

Social Media Today

MARCH 4, 2024

Ensure your visuals look their best with this reference listing.

Platform 207

Platform List 207

Social Media Today

JULY 21, 2022

New reports show that an increasing number of users are referring to TikTok for the latest news, and for search queries.

News 206

News Report 206

Buffer Social

JANUARY 8, 2025

Platform-specific references: Nothing breaks the illusion of native content quite like seeing "link in bio" on a Facebook page, so avoid copying over platform-specific references. LinkedIn tends to be more professional and industry-focused, so you might want to lighten up on your slang there.

Social Media 120

Social Media Hashtag Instagram Social Media Management 120

Sherrilynne Starkie

APRIL 5, 2018

The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community. A social media consultant has the tools and knowledge to track progress and analyze and understand trends. One company had a lot of organic activity on its Facebook page.

Social Media 329

Social Media Consultant Resources Curation 329

Social Media Today

AUGUST 15, 2022

More users are referring to TikTok for search queries, which could have big implications for your marketing strategy.

Platform 199

Platform Strategy Marketing 199

Social Media Today

APRIL 9, 2024

Many references to “twitter.com” remain within the X codebase.

197

197

Oktopost

AUGUST 6, 2024

For instance, if you want to understand your brand’s presence and visibility within your market, often referred to as Share of Voice (SOV), you may want to build a report to track the number of posts your competitors are making and compare that report to your brands’ own activity levels.

Report 127

Report Template Templates B2B 127

Social Media Today

APRIL 24, 2025

The program will pay you to refer advertisers to the app.

Advertising 152

Advertising 152

Sherrilynne Starkie

JANUARY 23, 2018

Part of this is understanding how people use and view digital content, often referred to as the user experience (UX). Considerations include: where and how the image will be used. contrast requirements for text overlay. colour choice for impact. how people are featured.

Consultant 427

Consultant Skills Social Media Drupal 427

Social Media Strategies Summit

FEBRUARY 28, 2025

This is reinforced in the above post, which references university legends and landmarks like Dawn Staley, head coach of the South Carolina Gamecocks women’s basketball team, and Williams-Brice Stadium ( AKA Willy B ).

Examples 172

Examples LinkedIn Newsletter UGC 172

Sherrilynne Starkie

JANUARY 11, 2018

They might write down descriptive phrases or metaphors as they come to mind, and then use the journal for reference when getting down to the writing task later. They use it to jot down notes about ideas and observations as they arise. Keeping a writing journal will help you when it comes to ideation and brainstorming too.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Oktopost

OCTOBER 7, 2024

LinkedIn users and brands tend to cite sources, reference data, and publish well-researched articles or posts to maintain authority within their professional networks. This environment encourages both brands and users to maintain high standards of credibility, citing sources and sharing fact-based content.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Social Media Today

APRIL 9, 2024

Many references to “twitter.com” remain within the X codebase.

Brands 177

Brands 177

Social Media Strategies Summit

MARCH 20, 2025

Case Study: Duolingo Well, it wouldnt be an article on social media trends and best practices without a reference to Duolingo. But with 93% of consumers agreeing that its important for brands to keep up with online culture, social media marketers simply cant afford to miss the bandwagon anymore.

Trends 158

Trends Social Media Case Study Marketing 158

Jon Loomer

MARCH 10, 2025

Top-of-Funnel Actions By “top-of-funnel actions,” I’m referring to optimizing for any other action that isn’t a purchase or lead. You can also use Instant Forms with Conditional Logic to kick people out of the form based on how they answer questions.

How To 182

How To Report URL Eventful 182

Jon Loomer

APRIL 27, 2022

This makes it difficult to quickly cross-reference historical data, beyond the two year period that Meta states. Note that Operating Income can be a particularly useful point of reference as it subtracts operating expenses from revenues. Our tool compiles multiple data releases across time into a single dataset, wherever possible.

Report 197

Report Press Release Metrics Price 197

Oktopost

NOVEMBER 14, 2024

To give job candidates a better glimpse of what it’s like to work behind the counter and in the corporate offices, Starbucks runs accounts on Instagram and X that are dedicated to promoting job opportunities, the Starbucks work experience, and the various benefits they offer to their team members (who they refer to as “partners”).

Examples 133

Examples Brands Hubspot Reputation 133

Oktopost

JULY 21, 2024

The Matrix is split into four categories, often referred to as the 4 Ds of time management: Do, Decide, Delegate, and Delete. This simple yet effective method helps you distinguish between urgent and important tasks and those that can be delegated or parked to the side. Source Using this matrix will help you manage your time more effectively.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Keyhole.co

JANUARY 17, 2025

We recommend downloading any critical reports for future reference. Will I lose access to my historical TikTok data? No everything you’ve already collected stays in your Keyhole account. Can I still track TikTok international performance? Keyhole will continue to track TikTok performance in all regions.

Analytics 97

Analytics Metrics YouTube Report 97

Jon Loomer

JANUARY 27, 2025

Keep in mind that we’re not only talking about purchases when referring to conversions. It’s possible that the results are just as impressive as the advertiser claims. But hiding this context makes it appear likely that something isn’t on the up-and-up. I see this with leads and other types of conversions, too.

Conversation 173

Conversation How To Advertising Eventful 173

Sherrilynne Starkie

APRIL 12, 2018

Think case studies and references. The secret to creating “Belief” is to clearly describe the promise of your service (“we lower costs,” “we drive revenues,” “we position you for future success”), while at the same time highlighting your track record of doing “the same thing for companies in your similar situation.” Trust — Do I trust you?

Retail 187

Retail Buy Consultant Reputation 187

Hootsuite

OCTOBER 18, 2024

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. Check out our always-up-to-date social media image size cheat sheet for quick reference.

Templates 114

Templates Template Social Media Strategy 114

Sprout Social

NOVEMBER 25, 2024

In the context of social media marketing, influencer authenticity refers to influencers that are true to their values and mission. This makes them much more likely to purchase from you again or refer you to their family and friends. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Authentication 107

Authentication Influencer Marketing How To 107

Sprout Social

JANUARY 24, 2025

They often use humour and timely references in their social media posts, such as their famous “Sausage Roll Rap” and playful interactions with customers. Want to up your brands entertainment factor? Focus on creating original, relatable content that encourages audience engagement. A great example of this is Greggs.

Trends 109

Trends Social Media Loyalty Authentication 109

Oktopost

AUGUST 1, 2024

As always, understand each account’s unique pain points and goals and refer to them in every piece of content you share with it. You can also produce a series of personalized video messages or host exclusive virtual events to create impactful experiences for potential leads.

B2B 118

B2B Team Social Media Management Analysis 118

Social Media Today

APRIL 16, 2025

Meta’s metaverse plans are still on track, despite it tempering references to the project.

Project 128

Project 128

Sprout Social

SEPTEMBER 19, 2024

CTR, on the other hand, refers to the percentage of people who click on an element they’ve been exposed to (think an affiliate link, newsletter sign up pop up, etc.). To track conversions through your KPIs, you can focus on CPM and click through rate (CTR).

Influencer 128

Influencer Campaign CPM Sentiment 128

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

Discount 145

Discount Marketing How To B2B 145

Social Media Strategies Summit

FEBRUARY 27, 2024

At the very minimum, you should be referring to them by name — provided you know their name from their social media presence. But Nike specifically references the customer’s issue and offers recommendations, so it all feels more personal. Provide a Personalized Response Boilerplate replies will only get you so far.

Social Media 241

Social Media Tips Guidelines Policies 241

Jon Loomer

FEBRUARY 16, 2024

Understand that I’m not referring to the cases where your product is only for women or you can’t sell to people under a certain age. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It probably won’t work.

Groups 167

Groups Groups Cost Conversation 167

Social Media Strategies Summit

JULY 28, 2021

You can simply incentivize your customers and followers to refer their friends and families who might be interested in your products/services. The scheme is enticing – refer a friend and get your pass for free. It’s no wonder that they top the list of brands that excel at generating leads from social media. Referral Campaigns.

Social Media 264

Social Media Discount Influencer B2B 264

Jon Loomer

MARCH 30, 2022

Facebook ad policies don’t specifically call out watchbait, but there are references to sensational content, misinformation, deceitful practices, and misleading claims. These rules apply not only to the video content itself, but also the text, thumbnail, and headline. What About Ads?

Video 203

Video Facebook Policies Feed 203

Sprout Social

DECEMBER 31, 2024

Reference their previous collaborations A strong brand pitch should include several examples of an influencers previous collaborations. Comedian and positivity influencer Troy Hawke has a comprehensive link in bio that includes his comedy tour, YouTube channel, merch store and more, with a funny heading that exemplifies his brand.

Collaboration 101

Collaboration Influencer Brands Metrics 101