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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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How and why you need to track brand mentions across networks

Sprout Social

Plus, we’ll share tips for tracking and increasing brand mentions so you can feel empowered to make informed decisions, build stronger audience relationships and improve your brand reputation. What are brand mentions? Brand mentions can be direct and indirect. Brand mentions help fuel online reputation monitoring.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

Companies that discourage and forbid employees and members from using company resources or references in any kind of social media/external communication. Companies that provide basic guidelines for liability control by clearly delineating the responsibilities of the organization and the individual.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In your comment, refer back to a blog article you wrote, or to a product on your website. Read more on how to incorporate reactive and proactive engagement using social media monitoring in our previous post, Strategies to Ensure an Engaged Social Presence. Comment on popular blogs that receive a lot of comments for added visibility.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Here are more reasons why tracking Reddit trends is essential for brands. Offers insights into diverse target audiences You can find a subreddit on almost any topic, from wellness to science to cars and obscure pop culture references. Your actions shouldnt disrupt the community or aim to change how they interact.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Overtone – Talks about a “SaaS tool combined with Professional Services&# approach and they refer to themselves as a “Market Research Data Source&#.