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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

Companies that discourage and forbid employees and members from using company resources or references in any kind of social media/external communication. Companies that provide basic guidelines for liability control by clearly delineating the responsibilities of the organization and the individual.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Campaign: Refers to the title of your campaign, for example, employee advocacy. Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In your comment, refer back to a blog article you wrote, or to a product on your website. Read more on how to incorporate reactive and proactive engagement using social media monitoring in our previous post, Strategies to Ensure an Engaged Social Presence. Comment on popular blogs that receive a lot of comments for added visibility.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. Share of voice is the amount of real estate your brand holds around a certain topic. What is Social Listening?

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

These comments have been referred for internal review. Instead they posted an update saying they were "committed to providing care with respect, dignity and courtesy" and shared a link to a news announcement on the Clarian Health website. This statement appears to have only incited people even more.

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