From Obscurity to Opportunity: Demystifying Dark Social
Oktopost
NOVEMBER 30, 2023
Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Campaign: Refers to the title of your campaign, for example, employee advocacy. Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives.
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