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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder. Edit URL by Placement.

URL 153
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 102
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Differences Between Custom Events and Custom Conversions

Jon Loomer

You can also refine it by URL or parameters (if you pass them) to help focus on a specific segment of people who performed this event. By default, custom conversions are based on all URL traffic, and you define them with URL rules. Custom conversions are built using rules based on URL or the event fired.

Eventful 184
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Pick an action source of either Website or Physical Store. When Should You Use Each? For the purpose of reporting and optimization, you can use any of these three. A good strategy utilizes all three.

Eventful 171
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

Training 186
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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. How to Create Custom Conversions: All URL Traffic.

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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. How to Create Custom Conversions: All URL Traffic.