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The Importance of Search Engine Optimization

Jason Yormark

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. This is referred to as your organic content strategy, or SEO.

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How To Conduct An In-Depth YouTube Audit

The number of subscribers refers to the number of people who have subscribed to your YouTube channel. Calculate the Click-Through Rate (CTR) of your channel Source: SealSkinCovers Calculating the percentage of viewers who clicked on your video after seeing the thumbnail and title of the video is referred to as CTR.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Automation, in this case, merely refers to the execution of the campaign. adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value). All of this requires constant human input. This cannot and should not be automated.

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Ball Memorial Hospital's Facebook Nightmare


These comments have been referred for internal review. Instead they posted an update saying they were "committed to providing care with respect, dignity and courtesy" and shared a link to a news announcement on the Clarian Health website. This statement appears to have only incited people even more.

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YouTube Tuesday: What The HELL Is Social Media?


Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference YouTube Tuesday: What The HELL Is Social Media? Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

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5 Helpful Social Search Articles


Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded whats relevant. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.