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How to Turn a Blog Post into a Press Release

ProBlogger

The post How to Turn a Blog Post into a Press Release appeared first on ProBlogger. If you’re an ace at writing blog copy, you can write an excellent press release. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. Lead : The main news.

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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Here are some tips on getting your story noticed: 1. To become a doctor, to start a business, or to sign up for a marathon). If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Don’t start with fixing the sandwiches,” says communications coach Ann Wylie. Find the story hook.

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Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way.

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Do Press Releases Make Good SEO Tools?

Small Business Mavericks

I’m a big believer in press releases. I think they can be very effective in getting a new business enough publicity to get off to a good start. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. So are press releases.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Writing a Press Release.