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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. The app is available for Android, iPhone, and iPad. To monetize your channel, you need to meet the eligibility criteria for joining the YouTube Partner Program.

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Fellow Employers: Our Female Employees are Not Ok; We Can Help

Ignite Social Media

Ignite Social Media is 88% female, which is certainly on the high side, but isn’t unheard of in certain marketing services sectors. But we’re also a marketing business that has some flexibility as to exactly when and where a particular task can be done. For us then, the potential business impact, and brain drain, is dramatic.

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How to Meet Your Audience Where the Action Is

Convince & Convert

In March, we heard from a non-profit digital communications expert at Habitat for Humanity; the marketers of shipping marketplace uShip; the mind behind social media, CRM, and customer service at Whole Foods; and the leader of social media marketing software ShortStack. Quite a varied group of Social Pros this month.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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10 Tips to Prepare for NMX 2014

Kikolani

We’re only five days away from one of my favorite online marketing events, NMX 2014. Plan your sessions, meetings, and extracurricular activities in advance. This brings me to my next point – if you want to meet someone in particular, try to arrange a time to chat in advance. Hotel missing your reservation?

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The New Convergence

Twist Image

In both of my business books ( Six Pixels of Separation and CTRL ALT Delete ), the case it laid out for just how much technology, innovation and connectivity has changed business (yes, it''s much more than just the media and marketing sides of things). This is about a new world where the physical meets digital and the digital meets physical.

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