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Meet the New Host: Alina Dallal

Oktopost

Meet Alina Dallal , Oktopost’s Content Marketing Manager. Additionally, this season will also explore techniques for engaging sales teams in social selling, how you can prove the ROI of social initiatives, and the impact of AI on marketing and how it can be used to a marketer’s advantage. Love going Behind the Post?

Hosting 130
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Reddit Launches New 'Meet Your Maker' Marketing Case Studies Series

Social Media Today

The new video series provides insights into how marketers have built effective Reddit campaigns.

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4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing

Convince & Convert

89% of higher education marketers believe they have enough budget to meet their marketing goals. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. In contrast, only 18% of higher education marketers are prioritizing resources for YouTube.

UGC 135
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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. The post What’s your social media marketing budget?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier

Oktopost

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

B2B 142
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Meet Irina Novoselsky, Hootsuite’s new CEO

Hootsuite

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects. Together we will write Hootsuite’s next chapter.

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