Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Mobile 60

Mobile Strategy Loyalty SMS 60

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. I'm guessing for most of you the answer is both.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

AUGUST 12, 2014

Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Read the whole entry. »

Loyalty 148

Loyalty Marketing Mobile Buy 148

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Pixlee

SEPTEMBER 29, 2020

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. Using a mobile app or online service. 3 Mobile App Metrics.

Engagement 90

Engagement How To Metrics Loyalty 90

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

Brands 109

Brands Retail Marketing Mobile 109

Sherrilynne Starkie

DECEMBER 13, 2018

Facebook is testing search ads in its search results and Marketplace, according to industry reports. YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. The test could expand based on results. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. People love shopping on their phones. Grocery shopping apps.

Retail 127

Retail Apparel Discount Fashion 127

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Predictably, Samsung has multiple country-specific and industry-specific social media accounts with tons of followers. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Hootsuite

OCTOBER 18, 2022

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. Increase conversion, loyalty, and customer retention. Joy – Rewards, Loyalty Program. Pricing: Free.

FAQ 97

FAQ Price Loyalty Review 97

Oktopost

MAY 18, 2021

If you are on top of these efforts, you can proactively see how consumer behavior is shifting and you can start making correlations on how that impacts customer loyalty, recruiting hires, and growing your customer base. Understanding how the value of the brand directly impacts the commercial success of the business. What do my customers like?

Reputation 117

Reputation Brands B2B Loyalty 117

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 Use Content to Build Fan Loyalty . Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times.

Sports 52

Sports Team Influencer UGC 52

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  For instance, you could create a carousel highlighting little-known facts about your industry. 

Examples 101

Examples LinkedIn Collaboration Case Study 101

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Other industries should take note immediately. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Gamification.

Content 253

Content UGC Community building Hotels 253

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. One way to do this is by doubling down on social media marketing.

Influencer 288

Influencer Brands Policies Privacy 288

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? Customer loyalty and disruption. You decide. January 2016.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. The (actual) year of mobile. 2015 was actually the year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Audiense

JUNE 28, 2018

It is unlikely anyone would think the industry of Martech is “easy” and “understandable”. The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! Content & Experience: Mobile Apps. Data: Mobile & Web Analytics.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

Sprout Social

NOVEMBER 2, 2023

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 104

Examples Template Templates How To 104

Social Media Strategies Summit

NOVEMBER 14, 2019

The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4 and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

ProBlogger

AUGUST 12, 2014

In addition, there will be wearable smart devices, so there will be multiple ways that a person can participate in mobile commerce. Mobile Tech: Pros and Cons. The bulky PC desktop and even the laptop have largely been shrunk to a fraction of their size, and now a mobile phone can perform nearly all the functions of a PC or a laptop.

Mobile 46

Mobile Activities Banking Discount 46

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

SEPTEMBER 11, 2023

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. What are the types of NLP categories?

Process 111

Process Sentiment Analysis Applications 111

Twist Image

APRIL 4, 2013

So many industries get this wrong. Look no further than the automotive and hotel industries as prime examples of this. I love these digital channels (and, when I say "digital channels" I mean Web, mobile, social, etc.) Think about the measurement, feedback, loyalty and pulse and what you can learn and iterate on.

Automotive 95

Automotive Hotels Loyalty Mobile 95

Sprout Social

JUNE 26, 2023

An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts. This is not surprising given that dynamic pricing is common in industries such as hospitality and tourism with fluctuating customer demand (e.g., the popularity of a flight/destination) and seasonality (weekends or weekdays).

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

DECEMBER 15, 2023

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. You can build your Sprout Queue to fill engagement gaps throughout the day with content around product tips, links to thought leadership articles or industry news. Use the Sprout Queue.

Facebook 121

Facebook How To Publishing Analytics 121

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Customer loyalty is about more than just rewards. Video generates more comments and shares than other content types, and has been shown to elicit a stronger emotional response than images on mobile.

Retail 87

Retail Brands Authentication Loyalty 87

Twist Image

FEBRUARY 22, 2017

First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). There does not seem to be a lack of talent, skill and knowledge in the marketing industry these days. brand loyalty. marketing industry.

Loyalty 63

Loyalty Consultant Marketing Analytics 63

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate.

SMS 166

SMS Campaign Mobile Marketing 166

Pixlee

FEBRUARY 2, 2018

Knowing the industry was moving to mobile, the brand took a mobile-first approach. By building world-class native and iOS mobile clients, with a powerfully responsive experience, the Domino’s business model fundamentally shifted. What’s Next?

Products 67

Products Class SMS Mobile 67

Pixlee

DECEMBER 13, 2021

It’ll also help build community, foster loyalty, and increase customer retention. . For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them. The industry is expected to keep rising over the coming years.

Strategy 52

Strategy UGC Brands Apparel 52

Twist Image

JANUARY 26, 2011

Marketing also tends to be the industry of choice for those who took the more creative route in university but never converted it into a paying/sustainable practice/lifestyle. Beyond that, it gets even more challenging when you start looking at real engagement and community/loyalty building initiatives. It's too bad. I love Marketing.

YouTube 111

YouTube Loyalty Twitter Facebook 111

Twist Image

MARCH 29, 2013

For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. Best Buy has been at the center of this mobile trend and his been fighting - with all guns blazing - by offering matching prices and more. loyalty program.

Retail 101

Retail Apple Comparison Price 101

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. This was especially helpful in the cosmetics industry, where the options can be overwhelming and difficult to purchase without testing a product in person. They announced plans for personalization back in 2016.

Examples 200

Examples Marketing Retail Automotive 200