The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalization

Is Your Event’s Success Tied to Your Industry’s Performance?


———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Is my industry viewed as high-risk or “safe” for investors?

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” These are an easy way to show your company’s involvement in your industry.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums. You know what the industry is doing. Building Loyalty is a life long process. Anything going down on the Retention graph directly hampers your Loyalty graph.

Is the Financial Services Industry Poised for Market Disruption?


If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Loyalty is fleeting these days. Digital is Turning the Industry on its Head. I come from the financial industry. This industry understands data.

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. FBI Announces They Can Hack on Their Own.

What Publicis Omnicom Is Screaming At Our Industry

Twist Image

We''re not in the TV industrial complex anymore, Toto. They''re using words like technology, data and digital, while the more commonly used vernacular of our industry (the creative, advertising, strategy, insights and more) are hardly whispered into the bigger dialogue. On a personal note, Twist Image never truly felt like it was a part of the advertising industry. advertising industry. tv industrial complex. Digital is everything.

Social media loyalty: me like you long time (but me hard to get)


This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The tough part: getting the trust and keeping the loyalty.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns.

An Introduction to Peer-to-Peer Fundraising


Your current donors will feel more engaged, which can increase loyalty and spark greater passion for your organization’s mission. He is the founder of DonorCommunity, an online fundraising Saas software company, which is exclusive to the nonprofit industry.

3 Simple Gamification Ideas for Your Brand Strategy

Engaging Brand

This kind of conversion rate is unheard of in the banking industry in similar situations. Airline companies have been building brand loyalty for years by allowing their customers to earn points when they fly that will ultimately allow them to take trips for free in the future, once they've accrued enough points. How does a bank get its customers to trade their free checking accounts for checking accounts that charge a monthly fee?

7 Roadblocks to Digital Marketing Transformation

Convince & Convert

Image via The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

It is important to consider a few key things when evaluating customer loyalty strategies. Southwest Airlines is generally thought of as the epitome of customer service in the airline industry. Loyalty is Key. Image via

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5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

Bloggers who don’t post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty. Want to learn who the influencers are for your brand or industry? Image via

Create the Right Goals for Your Website


Help them do that easily and you’ll gain their trust and loyalty. Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-.

27 things CRM can do for you


Since CRM provides detailed information on each customer, your employees are able to effectively engage with them thereby providing quick and hassle-free service which results in customer satisfaction, leading to enhance engagement, loyalty and repeat purchase. Industry Insider

Burn your social media strategy


Debunking the Hype Featured Industry InsiderI recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. How big is the SEO industry?

Podcast 394 - Video Games and Gamification

Engaging Brand

Chris who works in the digital games industry and runs International Hobo , a leading creative consultancy in the field of market-oriented game design, narrative and player satisfaction services has just written a book called Imaginary Games and we discuss. The role of loyalty cards in marketing? Pod Casts anna farmery chris bateman gamification business tips brand marketing marketing podcast video gaming games industry gamers video games loyalty cards engaging brand

Video 24

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

Loyalty” Programs. The diamond industry has built an entire business model around that premise, and it works. Content Marketing customer experience customer service humblebrag loyalty marketing pratik dholakiya scarcity social media

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). There does not seem to be a lack of talent, skill and knowledge in the marketing industry these days. brand loyalty. loyalty. marketing industry. Nearly twenty years ago, the agency of the future seemed very obvious.

Ads Worth Spreading 2013

Twist Image

People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. advertising industry. brand loyalty. loyalty. It is one of my favorite initiatives.

How to Earn Revenue With Your Customer Support

Convince & Convert

Chik-Fil-A enjoys such strong customer loyalty that it pays its store operators double or triple the industry average pay and still affords to give 10% of their profits to charity. Image via

Did You Miss? 22 MUST READS of 2013


Some people might mistakenly assume I’m talking about brand loyalty alone, but the relationship is embedded before brand consideration, making loyalty an outcome. Content Strategy Featured From the Trenches Implementation Industry Insider Social, In Theory

Forget Sales Budgets.Embrace Experience Budgets

Engaging Brand

Imagine if sales had to think about growing customer experience by 5% or customer loyalty by 5%.then We keep using old methods, methods that were built for an industrial age.and applying them to a modern world.isn''t it time we got innovative about how we plan within businesses?

Consumer Trust Is Not What You Think It Is These Days

Twist Image

Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. According to this article (and a report conducted by Accenture ) the number one factor that influences US Internet users' loyalty to brand is: "Being trustworthy with regard to safeguarding and respecting of my personal information." We promise to always keep you on the cutting edge with the most up-to-date products in the industry. brand loyalty.

Price 18

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness ( brand mentions), customer service (social sentiment), or something else. B2B Social Media Blogging Facebook Industrial Media Twitter

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Is Nissan building brand loyalty ? ” The self-proclaimed gurus become tiresome, especially when there is an entire industry of them and they don’t necessarily know how to do it better than other people. Erich Marx, Nissan @emarxe.

How to Master the Art of the Upsell

Convince & Convert

One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. Image via

Content Marketing As A Profit Center

Twist Image

It become so crazy in the marketing industry, that more than $30 billion in media assignments has shifted from one agency to another. customer loyalty. loyalty. marketing industry. Content marketing. be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content. Those lines were never crossed.

The End Of Permission

Twist Image

And, with that little step, you build the relationship where loyalty, trust and credibility act as a pillar and not a beacon off in the distant on a foggy night. loyalty. Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission first.

How to Score the Best Clients For Your Agency

Convince & Convert

In one of the most striking findings in the study, we found no statistically significant difference in industry vertical, maturity, organization size, or annual revenue among these segments , despite their dramatically different attitudes about the role of agencies in their marketing programs.

Top 5 Ways to Build Brand Loyalty


Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. After choosing one or more social networks , use your profile to post news about your industry and market trends, offer special deals and share interesting content.

The Power of Personalization


And the effects of personalization expand past impulsive responses to your call-to-action; personalization can nurture and cultivate loyalty. Content Strategy From the Trenches Implementation Industry Insider

Social Media Marketers: Time to Get Personal


Personality creates loyalty. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. Tweet.

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Brand loyalty used to mean something in the retail business,” Quinn said. “We Darlene Quinn knows what it’s like to be loyal to a brand name.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers


One of the fashion industry’s greatest blogger is 13-year-old Tavi (who has already been to a number of the greatest fashion shows and is referred to as one in the “frontline of fashion&# ). But it’s become harder to achieve the real transparency and true loyalty from people.

It pays to provide Support with Social Media

Buzz Marketing for Technology

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry!