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Top 9 video editing tools for marketing teams

Sprout Social

As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. This editing software is the perfect starter program for a Mac user, especially if they’re new to video editing for a YouTube channel or business.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

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What’s New With YouTube Shorts?

Likeable

Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip on your phone from the YouTube app and edit similarly to TikTok and Reels (e.g. And, crucial for creators and marketers: data. add music and text, string clips together, etc.).

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Report: TikTok Not Among Top 3 Preferred Video Distribution Platforms for Businesses in 2024

Bill Hartzer

The report, fueled by the analysis of millions of video hours and insights from over 500K content professionals globally, serves up a buffet of revelations for marketers and businesses hungry for a winning social media strategy. The report forecasts a prosperous future for businesses tapping into this lucrative market.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. An original film or documentary. Many artists sell digital paintings and illustrations on NFT markets. Whether you’re expanding your marketing strategy to the metaverse or not, Hootsuite is here to help you conquer social media.

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7 Profitable Social Media Marketing Tips To Generate Sales

Keyhole.co

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.