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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

Create a Ridiculously Easy Content System. Once you have a topic in mind, the next step is to create a system to make that content daily. Record Your First Sample Episode. Before going any further, find a quiet place to create a few sample episodes. If yes, can you create a system to make that content daily?

Sample 147
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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads!

B2B 206
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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Develop and submit sample articles – use the technical support page to guide you through the set-up. Facebook also allows you to submit RSS feeds from your organic site that will parse and publish these to the Facebook platform. You can publish using your RSS feed or the more involved “News Publisher” format.

Content 128
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Have them tweet the contents of their bookshelf or RSS feed. Sample content: Really enjoying an article from @author (or @website) [link]. Sample content: Beautiful day for some gardening with @CompanyName. Sample content: @fellowCEO – I’m dragging today too! Stumped for content to fill out your Twitter feed?

Loyalty 60
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Facebook Post Reach: Post-Level Reporting

Jon Loomer

Particularly relevant when you have a paid post or campaign that performs extremely well among paid content, as it can often become heavily served by Facebook’s system organically as a result. it has the “Sponsored” label in News Feed, for example), that user is included in the Paid Reach count.

Report 162
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. For example, Sprout helps you condense all your social feeds, content calendar and reporting in one place, increasing efficiency over logging in and out of individual native platform apps to manage these functions.

Marketing 125
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Social Media Data Collection: Why and How You Should Do It

Hootsuite

Social media data collection efforts can be overwhelming if you don’t have a system for recording all the information. We’ve got nine sample goals to get you started. For instance, I regularly see ads in my Instagram feed for vegan food delivery services in Vancouver. Record your findings. Track platform-specific social data.

Data 94