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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! And then for Purchase I like to use case studies, customer references, press releases on new wins etc. What’s been your experience with mapping content to the sales funnel or buyer types?

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! And then for Purchase I like to use case studies, customer references, press releases on new wins etc. What’s been your experience with mapping content to the sales funnel or buyer types?

Types 255
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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

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Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram. Read the full joint press release here. Unmetric helps cut through the noise of social media, focusing on brand signals and measuring how their audiences react.

HootSuite 122
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The complete guide to Facebook listening

Sprout Social

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

There are several strategies of online promotion that are easily accessible to any type of business. Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? You don’t have to be an online business to do so.