Waxing UnLyrical

MAY 7, 2014

Image: Marie Coleman via Flickr, CC 2.0. 4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses? The Hidden Value of Influencers in B2B Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. ‘Cos that’s how we roll.

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Social CRM B2B Conference Consultant 186

Mindjumpers

AUGUST 31, 2011

All day round I see people hooked on to social media in one way or the other – either through Facebook, Twitter or people like me who work with social media, so that’s their life! Brands like Tag Heuer are already doing so, together on their Facebook and Twitter channels.

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Waxing UnLyrical

JUNE 20, 2014

Image: ryan_rancatore via Flickr, CC 2.0. that could be influencing your digital body language and how your audience perceives you. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding. Good morning! I hope everyone had a great week and is ready for the weekend ahead. Pam Moore examines 105 factors (FOMG!

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Brands Consultant Flickr Small Business 213

Waxing UnLyrical

APRIL 26, 2012

I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

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Webbiquity SMM

JANUARY 24, 2019

The landscape of social networks is constantly evolving: Google+ is going away , Tumblr and Flickr are changing , and Instagram is growing: the image-centric social site is highly popular among teens with over 72% of American teens using the social network. Such a business may look at Facebook and Instagram to reach their customers.

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Waxing UnLyrical

MARCH 14, 2011

Facebook had a mere 20 million registered users. Image: familymwr via Flickr, CC 2.0. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. Our influencers and audience may, in fact, reside outside the borders of the United States.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? Twitter Facebook Google+ LinkedIn Monday Roundup: Storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round.

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Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. Why: Social media is influencing elections all over the world. Twitter Facebook Google+ LinkedIn Monday Roundup: Rocking the Vote. Since tomorrow is Election Day here in the U.S., Is social media contributing to political paralysis? Why: How has social media affected modern day politics?

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Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

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Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

OCTOBER 28, 2011

The bacon I could somewhat understand, since the last couple of weeks I’ve been having fun by tweeting (and Facebooking) about bacon, and people played along. And doesn’t the fact I (currently) have a higher Klout score than Richard Edelman - one of the true leaders and influencers in our industry - speak volumes?

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Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Social Bookmarking StumbleUpon Engineering Sites 198

Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Photo credit: niemster via Flickr. Share this on Facebook.

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Social Media Paid Search comScore Posterous 236

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout. How do brands get involved?

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Social Media Klout Flickr Radian6 167

Adam Cohen

MARCH 30, 2011

Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …hearing a customer or business partner mention a recent blog post helped influence their decision. Photo credit: cayusa via flickr. Most Commented. Can Social Media be Taught? (56).

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Social Media Airlines Sentiment Conference 244

Atom Thought

FEBRUARY 18, 2010

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? This may be challenging, as the centre or core of communication has now shifted (from emails) to twitter and facebook (social platform). huge chunk of revenue and influence opportunity. Image Source: [link].

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Google Flickr Yahoo Microsoft 157

Social Media Marketing

JUNE 19, 2013

International protests documented on social media, when employees – and customers – go bad, worldwide media spending statistics, the 5 questions that nag social media marketers, why your fans don’t like your Facebook updates, what Bing has in store, video, video, video and more - it''s This Week in Social Media. It''s a long-term play.

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Social Media Yahoo Flipboard Flickr 137

Waxing UnLyrical

APRIL 17, 2011

Also the LinkedIn invites/Facebook friend requests that say, “I follow you on Twitter…&# – but that’s a subject for another blog post rant. PR’s biggest mistake when working with influencers , by Kary Delaria. Image: chooyutshing via Flickr, CC 2.0. Saying No to clients , by Gini.

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Techipedia: Tamar Weinberg

APRIL 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. I like you, Facebook, I do.

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SocMed Sean

DECEMBER 9, 2011

1) Influence – Influence is not the same as clout. Monitoring tweets and Facebook posts is just an extension of listening to real-life conversations and answering the phone. Photo courtesy of EirikSo on Flickr. –Sean Share this on Facebook Tweet This! Feel free to leave a comment! Feel free to add them!

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Social Media Social CRM Creative Commons Sentiment 255

Waxing UnLyrical

FEBRUARY 13, 2013

Image: moonty via Flickr, CC 2.0. Influence & search are determined by #s of RTs, impressions, etc. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view.

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Strategy Aggregator Consultant Flickr 188

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

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Facebook How To Applications URL 279

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. Twitter Facebook Google+ LinkedIn How To Use Twitter For PR. Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

JANUARY 27, 2011

Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 Image: Leo Reynolds via Flickr, CC 2.0 Image: Tyler Durdan via Flickr, CC 2.0 Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. Unsubscribe? pts Settings.

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Class Press Release Flickr Comments 279

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

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Paid Search Engineering Flickr SMS 184

Waxing UnLyrical

NOVEMBER 28, 2011

I’m grateful to my friends who use Twitter and Facebook to share their love of different types of music, a wide variety of authors, and even strange and exotic foods. Incorporate outside elements and influences into your work in order to make it more interesting. Image: julochka via Flickr, CC 2.0. Instead, learn from others.

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Sports Flickr Small Business Influencer 212

Waxing UnLyrical

JANUARY 3, 2013

Image: Jewels Globe URL via Flickr, CC 2.0. This app allows you to upload photos and videos from their smartphone and share them with your friends on Facebook and Twitter. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Everybody wins.

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Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

MAY 24, 2011

In the rush to measure the medium, software companies have released tools claiming to analyze influence and impact and measure “value,” even trying to assign value in $$ terms to a Facebook fan. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission. Will you help us? Your industry needs you, after all.

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Social Media Metrics Flickr Industry 227

Kikolani

FEBRUARY 25, 2016

While the form of your content shouldn’t influence your message, it can be important when you’re trying to widen content reach. Photo courtesy of mkhmarketing via flickr. Photo courtesy of ramsd via flickr. Reach People by Reaching Influencers. Photo courtesy of nalbertini via flickr.

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Content Flickr SEO Engineering 82

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Can Marketers Predict and Measure Influence, Down to the Dollar? Twitter Facebook Google+ LinkedIn Weekly Roundup: Overcoming Obstacles with Measurement. Why PR and Marketing Must Work Together to Measure Success. Based in the Washington, D.C.,

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Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 23, 2015

Image: Travis via Flickr, CC 2.0. What has changed is when—at what touch points—they are most open to influence, and how you can interact with them at those points,” states David C. Twitter Facebook Google+ LinkedIn Monday Roundup: Branding Inspired by Oscar. Based in the Washington, D.C.,

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Brands Consultant Film Flickr 100

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Maybe they’ll post about your business on their Facebook page or mention it on a podcast.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

JANUARY 26, 2015

Image: infradept via Flickr, CC 2.0. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead. Twitter Facebook Google+ LinkedIn Monday Roundup: 2015 Marketing and PR Trends. You’re welcome.

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Trends Marketing Consultant Sample 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JUNE 1, 2011

Image of refugee children in Liberia, UN Photo/John Isaac via Flickr, CC 2.0. I’ve written often about influence (and shoot my mouth off about it as well). I firmly believe that influence is when you can change someone’s thoughts, actions, behavior. So here I go. – no. And that’s where you come in.

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Campaign Avatar Hubspot Flickr 275

Mindjumpers

AUGUST 11, 2010

The whole online influence and relationships sphere of your business is important and contacts take place between real people: your internal clients or employees and the people in your company’s ecosystem. These (online) channels further ensure that you can monitor the stories and how they are spread and identify influencers.

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Social Media Marketing

SEPTEMBER 19, 2011

And so today, as it is International Talk Like a Pirate Day , seems to be an appropriate time to reflect on the need of thinking, feeling, and yes, talking like those you're trying to influence. The website blossomed, followed by a more recent foray into Facebook , and here we are today. Here be t' link.

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