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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 101
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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market. Topics: Channels: Broadband and Security Providers, Retail, Insurance.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? And what about privacy? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively. A picture is worth a thousand words….

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Content creators and marketers love style guides. Try “DO share company social media posts, events, and stories” or “DON’T engage with competitors in an inappropriate way.” A social media style guide is a set of rules that dictate how your brand shows up on social. Need examples?

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Understanding Martech niches (from chiefmartech.com): PR

Audiense

These are the niche audiences we will analyze in alphabetical order (directly from [link] if you have any preference in prioritization let us know: Advertising & Promotion: Mobile Marketing. Content & Experience : Video Marketing. Content & Experience : Email Marketing. Content & Experience : Content Marketing.