Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. What is Voice?

Real Estate 155

Real Estate Marketing Skills Domain Name 155

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Pam Hughes

DECEMBER 30, 2021

Devices with artificial intelligence can recognize your voice and query a search engine via voice recognition tech and natural language processing. Voice search uses natural language processing: When we use voice search, we are looking for answers to questions like: Who/What: What are the best electric cars? Google Home uses Google.

SEO 68

SEO Strategy Engineering Mobile 68

Small Business Mavericks

JULY 25, 2014

This answers their question about which came first, the chicken or the egg… The Toy Is A Tool. It’s a good way to see how trends grow and die all over the world and give a larger perspective on marketing and local search. Local Search Is Usually Mobile.

Marketing 87

Marketing Mobile Trends Engineering 87

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. How Do You Stay Up-to-Date on Best Practices?

Marketing 60

Marketing Mobile How To SEO 60

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. Website is not responsive.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Socialmedia.biz

MARCH 22, 2021

Over the last few years, marketing in various industries has shifted to the digital space. Here are a few tips on how you can effectively use digital marketing for real estate. Therefore, it would be best to ensure that your business’s website is compatible with mobile phones. Search Engine Optimization.

Real Estate 78

Real Estate Cost How To Discount 78

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 102

Software Marketing Analytics B2B 102

Social Media Marketing

FEBRUARY 25, 2018

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way. Today, the communication and marketing process is two-way: Consumers also speak and companies also listen. Amazing, right?

Blogger 90

Blogger How To Tips WordPress 90

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Introduction To Search Engine Optimization – by HubSpot. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. The challenge for marketers: how to track real business prospects through all the various online and offline touch points. Maybe you remember when media research was just about capturing TV viewership and print readership?

Strategy 178

Strategy B2B Marketing Research 178

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Choose security questions that only you can answer. In addition, some search engines retain a history of your web searches. Lastly, don’t conduct internet searches while logged into an account on the search engine. A good tip is to use a different search engine to conduct searches than you use to access accounts.

Privacy 162

Privacy Activities Microsoft How To 162

Waxing UnLyrical

AUGUST 5, 2015

The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.” Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”.

Metrics 100

Metrics Marketing How To Engineering 100

Hootsuite

OCTOBER 18, 2022

Are you and your team sick of answering the same customer questions over and over again? Within ten minutes of installing the Heyday Shopify integration , every customer question (on the web, chat, or social media) will be visible in your Heyday inbox. And if the question is too complicated or requires a real person to answer it?

FAQ 97

FAQ Price Loyalty Review 97

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

Reputation 93

Reputation Brands Sentiment Survey 93

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? Choose the right outlets.

Social Media 133

Social Media Marketing Paid Search SMS 133

Small Business Mavericks

FEBRUARY 9, 2015

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. Since one of the ranking factors in their search is being mobile-friendly, that’s what the algorithm is set up to look for. Mobile-Friendly Sites Matter.

Wireless 70

Wireless Google Mobile Compete 70

Convince & Convert

JANUARY 11, 2018

Will we call all newsfeed-centric social media platforms “Facebook” in the way we colloquially deem all search engines “Google”? Will we one day call all feed-centric social media 'Facebook' like we call all search engines 'Google'? Are we ready to serve a mobile-first audience?

Social Media 156

Social Media Consultant YouTube Instagram 156

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Pam Moore

JULY 12, 2019

Content marketing ROI. Every marketer is talking about it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” However, truth is very few actually have it.

ROI 60

ROI Content Marketing Template 60

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about world-class websites and getting found on the search engines anymore. Is your website mobile? Sadly, most businesses get tactical and caught in the weeds.

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status. You Get a Shorty, And You Get a Shorty….

Instagram 104

Instagram Twitter Engineering Influencer 104

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. This is a dis-service to Digital Marketing. Don't confuse Marketing and Advertising. How different is the Web from mobile and tablets?

Findability 107

Findability Marketing Loyalty ROI 107

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Communities 100

Communities Content Marketing Community building 100

Socialmedia.biz

OCTOBER 24, 2020

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . Brand identity and content marketing go hand in hand. It helps to choose the top couple of channels your target audience uses and focus your marketing efforts on them. .

Brands 107

Brands Case Study Statistics Reputation 107

Small Business Mavericks

OCTOBER 9, 2015

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Video marketing has matured. Video marketing has matured.

Marketing 70

Marketing Meeting Strategy Mobile 70

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

Tools 111

Tools Content Marketing WordPress 111

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game? Content marketing is equal parts strategic, creative, and technical. You need to get your geek on!

Tools 111

Tools Tips Content Marketing 111

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. The Keys to Growth Hacking Success.

Strategy 146

Strategy Metrics Process B2B 146

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Hootsuite

DECEMBER 7, 2022

Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Twitter 116

Twitter HootSuite Airlines Mobile 116

Writtent Blog

NOVEMBER 12, 2013

image credit: Search Engine Watch. Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

Twist Image

AUGUST 2, 2013

This functionality of pushing Facebook features beyond Facebook is similar to what they already offer in allowing external blogs and websites to use the Facebook commenting engine. Yes, Facebook as an engine of currency and commerce is not that dramatic of a thought (more on that here: F-Commerce - Rise Of The Facebook Consumer ).

Findability 111

Findability Facebook Hashtag Mobile 111