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Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. Consumption of media “on the go” is increasing as large numbers of in-house counsel prefer to consume information on smartphones, tablets and mobile apps. The 1st was in 2010.

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Writing tricks for content marketers

Sherrilynne Starkie

New style: When Facebook kills mobile chat, don’t lose touch with all your friends! Photo credit: Wikipedia). Engagement is improved too. The trick to marry the needs of both by summarizing the story using keywords while invoking curiosity. For example: Old style: Download Facebook Messenger now! Should writers keep copy short?

Content 304
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). And, Street Bump is a mobile application that lets people improve their own neighbourhoods. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 53% of email are opened on mobile devices (campaign monitor). Source: Wikipedia. This is up from 808 words in 2014.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception. Emojis engage fans. The use of emojis increases engagement by a whopping 48% on Instagram. My view on this is that engagement results depend on the brand, subject, and emojis used.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111
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The Next Billion-Dollar Startup

Twist Image

Companies like Rovio (makers of the highly addictive Angry Birds video game), Foursquare (the location-based mobile social network), Spotify (the socially-driven music streaming service) and even Airbnb (instead of staying at a hotel, you can pay to crash at someone's pad) could be next. mobile app. mobile phone. wikipedia.

Startup 99