Study shows social media drives sales
Sherrilynne Starkie
OCTOBER 25, 2012
Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Wikipedia rules the waves. The Air Miles program logo in Canada since 2009. In total, over 99,000 unique posts were analyzed.
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