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Study shows social media drives sales

Sherrilynne Starkie

Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Wikipedia rules the waves. The Air Miles program logo in Canada since 2009. In total, over 99,000 unique posts were analyzed.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Creating Engagement.

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PR and Wikipedia – let’s push for a better relationship

Danny WhatMough

As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. PR people shouldn’t touch Wikipedia. This is a common viewpoint amongst Wikipedians.

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Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Photo credit: Wikipedia). If you can’t take a full three days to attend the conference, you may wish to hone your skills and build your network with one of these engaging workshops: • Job search & career planning. • Communicating inside enterprise 2.0: Château Laurier, Ottawa, Canada.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. If you’re going to engage in social media, do it! I love Twitter and like to engage,chat and do business. Want to self promote?

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Sitting in a tin can: Chris Hadfield returns

Sherrilynne Starkie

Hadfield Mission Specialist Canadian Space Agency (CSA) (Photo credit: Wikipedia). Canadians, and people around the globe, are more than engaged…they are enthralled. He is at once engaging, entertaining, educating, personable and fun. to show, to tell, to teach and to engage. Astronaut Chris A. He is himself. He is real.

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Writing tricks for content marketers

Sherrilynne Starkie

Photo credit: Wikipedia). Engagement is improved too. The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Tell a story in as few words as possible, and it has a better chance of being read and clicked. The sweet spot for blog content is from about 300 to 400 words.

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