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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129
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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints.

Resources 103
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How to create a complaint management system to protect your brand reputation

Sprout Social

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. It’s not easy for your customer service team to deal with unhappy customers all day. Reduce agent burnout Let’s face it.

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When AI is everywhere, invest where it counts

Sprout Social

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Software 120
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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. These serve various purposes such as customer service AI or creating a guide for a new team member. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 100
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams.

Policies 146
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Battling burnout as a social media manager

Sprout Social

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. She and her team are responsible for managing all the corporate social media handles. As a manager, my team looks to me to set boundaries and standards. Celebrate a weekly win.