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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints.

Resources 102
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When AI is everywhere, invest where it counts

Sprout Social

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Software 119
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams.

Policies 146
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Why You Need to Incorporate Social Media into Your Lead Generation Strategy

Oktopost

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads.

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Battling burnout as a social media manager

Sprout Social

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. She and her team are responsible for managing all the corporate social media handles. As a manager, my team looks to me to set boundaries and standards.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. The strongest sign that you’re getting it right? What is marketing automation?

ROI 62
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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. The solution? The solution?