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How to create a complaint management system to protect your brand reputation

Sprout Social

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Reduce agent burnout Let’s face it.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Get everyone aboard.

Policies 146
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Battling burnout as a social media manager

Sprout Social

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. . That’s the whole point of social, right?

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235
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10 best influencer marketing tools you need in 2022

Sprout Social

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. The software lets you filter influencers and check profile analytics for every social network individually. Organize influencers into lists and share with your team. Key features. Key features. Key features. Key features.

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Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

Here’s a comprehensive look at what you need to know about making your financial institution more social: Compliance & Legal Risks. If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right.

Banking 40
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Twitter Comparison report is available in Team and Enterprise plans. And why not?

Metrics 40