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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 127
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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Nelnet is a student loan servicing company—but they’re so much more than that.

Resources 100
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Social Media for the Boardroom

Buzz Marketing for Technology

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

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Instagram Emoji Guide: Meanings, Reactions, Ideas

Hootsuite

Thumbs up ( ) = Positive sentiment. Lightning bolt ( ) = Power, energy, and excitement. Radiating good energy, one smile at a time. Turning pizza into energy. I’m not lazy, I’m in energy-saving mode. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Instagram 100
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How to create a complaint management system to protect your brand reputation

Sprout Social

Without a process, your customer service team may spend more time and energy than needed to resolve issues or potentially respond in a way that could do more harm than good due to a lack of information. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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When AI is everywhere, invest where it counts

Sprout Social

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Safety and accountability will continue to be paramount as well.

Software 117
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Are You Measuring Your Social Media Efforts?

Idaconcpts

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?