Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 99

Resources Telecommunications Collaboration Project 99

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms.

Software 115

Software Training Energy Team 115

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?

Social Media 166

Social Media Sentiment Cost Energy 166

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Most experts will tell you there’s no right way to do it.

Features 98

Features Social Media Curation Geotagging 98

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Oktopost

JUNE 4, 2020

This quickly shifted as social media began expanding significantly, and people began connecting around the world on a wide variety of platforms. HR, legal, marketing, and even IT all play a pivotal role in developing the policy. Having the collaboration of HR, legal and marketing is not enough. Provide brand style guidelines.

Policies 146

Policies Social Media Guidelines Sentiment 146

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 96

Tools How To Sentiment Training 96

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. Knowing that your job requires you to be on social platforms frequently, if not all the time, be mindful of how you’re using social both at work and at home. How social platforms are combating burnout.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

agora pulse

JANUARY 7, 2020

Large brands find it hard to make sense of a huge amount of mentions and incoming messages from multiple platforms. Agorapulse helps you record your social media interactions from multiple platforms, as well as manage your interactions with those who mention your brand: You can also organize those social media leads using labels.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

APRIL 21, 2020

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 101

Retail Trends Fashion Marketing 101

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 80% of Twitter users access the platform on a mobile device. minutes on the social platform per session.

Twitter 129

Twitter Tips Influencer Hashtag 129

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. Never has social media been such a brilliant marketing and customer relation tool. Today’s post comes from Laura Clarke,a blogger and lover of all things social media.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Important Instagram metrics to track.

Metrics 145

Metrics Analytics Instagram Tools 145

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most commonly used hashtags during the August 15th downpour. Stories about the rainfall.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 166

Conversation Badge Sample Samples 166

Sprout Social

OCTOBER 27, 2022

” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. Because we drive people to our social media profiles through other channels, such as our newsletter, many of the questions we receive come through those platforms.”

Statistics 106

Statistics Social Media Brands Issues 106

Convince & Convert

JULY 16, 2013

After Googling “measuring effectiveness of social media”, I read at least a dozen articles outlining all the sharing-and-sentiment indicators produced by posts, clicks, tweets, and so forth. Tom Mangan is the founder of Verb Nerd industries , a writing, editing and content-marketing service based in Winston-Salem, North Carolina.

Data 149

Data How To ROI Survey 149

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 87

Analysis Social Media ROI How To 87

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. In fact, there are chatbot platforms to help with just about every business need imaginable. You can see exactly how these bots can assist with your customer service, sales, and marketing. Marketing chatbot examples.

Examples 97

Examples FAQ Insurance Retail 97

Buffer Social

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 65

Newsletter Research LinkedIn Buy 65

Twist Image

DECEMBER 12, 2013

When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more).

Mobile 99

Mobile Newsletter Buy Brands 99

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Running a social media contest is a popular marketing across industries. Data lies at the heart of your marketing efforts. And for 34.5%

Banking 40

Banking Social Media Insurance Policies 40

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for?

Social Media 59

Social Media Strategy Content Collaboration 59

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. Are the other platforms truly that much different?” So what’s the solution?

Social Media 200

Social Media Google Tips Template 200

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. And why not? You Can’t Measure What You Don’t Understand.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. It can be sent and consumed using mutually convenient, self-directed devices/platforms. So let me explain “come up for air.&#

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. These trends have also shaped how people market themselves, as well as products on the platform.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

AUGUST 11, 2022

According to the Sprout Social Index™ , more than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months. Some 33% of marketers believe their brands are ahead of the curve for implementing augmented reality (AR) or virtual reality (VR) into their social strategy.

Brands 116

Brands How To Avatar Project 116

Social Media Strategies Summit

FEBRUARY 27, 2024

Image source This ensures the Instant Pot team doesn’t waste time and emotional energy negotiating with trolls, freeing them to focus on genuine customer complaints. Tools like Hootsuite and Sprout Social can crawl multiple social platforms, seek out untagged mentions of your brand, and even analyze the sentiment behind each post.

Social Media 179

Social Media Tips Guidelines Policies 179

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

APRIL 10, 2023

Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. That is, of course, the crux of it: social media is practically synonymous with digital marketing and, on the list of priorities, everything else now falls dutifully behind it.

Social Media 62

Social Media Publishing Social Media Management Platform 62