Sat.Jul 10, 2021 - Fri.Jul 16, 2021

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a

Instagram 217
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the p

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How can I see more than just Twitter data?

Audiense

This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

Data 184
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Facebook Adds New Tools for Groups, Including 'Expert' Badges and Automatic Invites for Page Fans

Social Media Today

The new options will help provide recognition for top voices, while also helping to reduce the group moderation workload.

Groups 218
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Leverage Marketing Videos to Increase Social Media ROI

Quintly

Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

ROI 145
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3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform. Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. 1.

Nielsen 161

More Trending

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Instagram Adds New Safety Check-Up Tool Amid Rising Reports of Suspicious Activity and Hacking

Social Media Today

Instagram says that it's seen a rise in scammers looking to dupe people via DMs over the past few months.

Instagram 217
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Jill Murray on Cultivating a People-First Culture

Oktopost

Jill Murray, CMO of Arcadis, takes the hot seat today. Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jill Murray.

B2B 118
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Mark Zuckerberg Has Sold Facebook Stock Almost Every Weekday This Year

Forbes Social Media

The Facebook founder has sold hundreds of millions of dollars of stock since last November, but his philanthropic and advocacy organization has cashed in billions of stock over the same period.

Facebook 121
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How experiences can harness the latest tech

Audiense

If there is one constant we’ve all made use of in 2020 - in what proved to be an unpredictable year - it’s technology. We used it like never before: for school lessons, for company meetings, to buy our groceries, to stay in touch with friends and loved ones and for our everyday needs, such as banking or doctors’ appointments. Technology helped to underpin the events industry too, providing some exciting experiences and some innovative uses of tech.

Banking 148
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Becomes the First Non-Facebook Owned App to Reach 3 Billion Installs

Social Media Today

The app continues to grow, despite rising competition and financial incentives designed to lure away top stars.

Facebook 214
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Livestream Shopping: When social commerce and video collide

Sprout Social

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams.

Video 117
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Governments Increase Pressure On Twitter To Censor Journalists

Forbes Social Media

During the second half of 2020, says Twitter, it received 361 legal requests from governments to remove content from the verified accounts of 199 journalists and news outlets, up 26 per cent on the first half of the year.

Twitter 115
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#385: Is A Blog Valuable To Your Business? With Glo Atanmo

Amy Porterfield

Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business. Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless. Speechless because they live life on their own terms and their adventurous spirit can teach us a […]. The post #385: Is A Blog Valuable To Your Business?

Marketing 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Announces $1 Billion Investment into New Creator Funding Initiatives

Social Media Today

The program will look to educate creators on how to monetize their content through incentive bonuses and rewards.

Education 212
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How to build a case for expanding your social media department

Sprout Social

What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast.

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YouTube Channel Tackles Ancient And Medieval History

Forbes Social Media

For those who want the real dirt on what happened way back when, there is the YouTube Channel "The Study of Antiquity and the Middle Ages," which first began as a hobby of Oklahoma-based Nick Barksdale just over three years ago.

YouTube 113
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How to Determine Domain Value

The Realtime Report

How to Determine Domain Value. You are likely familiar with the term appraisal. Perhaps you’ve had your home, jewelry, or car professionally assessed. Did you know you can also have a domain name appraised? The valuation of domains may be a new concept for you, but it works similarly to real estate appraisals. If you would like to learn more about how the process works and why you would want an appraisal, you’ve come to the right place.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

Social Media Today

The process will provide more ways for eCommerce businesses to maximize their discovery potential via Google apps.

Google 209
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Top 10 Tik Tok Marketing Strategies for Business in 2021

BeingOptimist

Do you know Tik Tok has approximately 100 million monthly users within the United States? This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Nevertheless, beginners into using this platform might not know how to use it for marketing their company.

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Few Nudes But Lots Of Memes To Mark National Nude Day

Forbes Social Media

Anyone looking for nude images these days certainly has plenty of opportunities online, but generally speaking that doesn't include the social media platforms, which have explicit rules in place when it comes to explicit baring of skin.

Meme 100
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4 Important Things You Must Consider Before You Buy a Solar Panel System

The Realtime Report

4 Important Things You Must. Consider Before You Buy a. Solar Panel System. The electricity rates have exponentially risen over the last few years. And that is one of the reasons people have been looking for cheaper alternatives. One such alternative is the solar panel system that not only provides cheaper power but is also more environmentally friendly.

System 91
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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TikTok Announces New '#ForYou' Summit to Provide Marketing Insights and Tips

Social Media Today

The third #ForYou Summit will provide a range of insights and notes, aimed at industry professionals.

Tips 218
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NCAA Influencer Marketing and What It Means for Your Brand

Likeable

WHAT HAPPENED. In a momentous change that will significantly alter the college sports landscape, the NCAA has announced that it will finally allow student-athletes to be paid for their name, image, and likeness. They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. The Name, Image, and Likeness Policy, or NIL for short, is an interim policy until federal legislation or new NCAA rules are adopted.

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WhatsApp Faces EU Complaint For ‘Aggressive’ Rollout Of Controversial Privacy Policies

Forbes Social Media

The group said WhatsApp has been “bombarding users for months with aggressive and persistent pop-up messages to force them to accept its new terms of use and privacy policy.”.

Policies 100
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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. With a large number of reopenings occurring through the summer, influencer marketing is slated to work alongside experiential marketing, creating a confluence of awesome possibilities for brands.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Provides New Overview of Oversight Board Decisions and Actions

Social Media Today

The overview provides more insight into how the independent Oversight Board is impacting Facebook's processes.

Overview 206
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Are These 5 Things Stressing Your Social Work Vibe

For Real Social Workers

Everyone knows that social workers are “super” women. If only you really felt like one. Right? “Super” women want to have it all. We want to be in a romantic relationship with our one true love. Our children should be happy, healthy, and whole. Work should be challenging yet satisfying. We desire to live a hero’s story that concludes with a happy ending.

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Misinformation: The White House And Jen Psaki Didn't Actually Call For Censorship Of Social Media

Forbes Social Media

President Joe Biden has been especially critical of social media platforms, notably Facebook, for allowing the spread of misinformation about the coronavirus as well as vaccines.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. The stats also back it up; 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase, and 84% of consumers say they trust peer recommendations above all other sources of advertising.

UGC 52
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Reddit Announces New Office in Australia as it Continues to Build on its Business Potential

Social Media Today

The new office will focus on establishing connections with local advertisers, and building its business potential.

Reddit 205