Sat.Mar 09, 2013 - Fri.Mar 15, 2013

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week.

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15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare.

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account.

BREAKING: Google is shutting down Google Reader on July 1


From the Official Google Blog : We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Firebelly Is A 2013 TechPoint Mira Awards Finalist


Hard work does pay off because Firebelly has been nominated and selected as a Mira Awards finalist for Marketing Technology Excellence and Innovation. I’m thrilled! I don’t typically use exclamations in blog posts.

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More Trending

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The quiet art of the ask


Watch this brilliant TED talk by musician Amanda Palmer.

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Our Global Digital World

Direct Marketing Observations

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing! SEO/SEM digital global mobile enabled The Pope

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Successful Social Media Disengagement for Teachers

Waxing UnLyrical

Guest post by Starr Sackstein. After years of allowing my work to intermingle with home, I had had enough. No more nights spent chatting into the wee hours with students about the details of their work, it was time to take my life back.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Importance Of Face Time In A Technology-Driven World


Firebelly is a fast-paced working environment – sometimes we forget to stop for a minute and take a breath. That being said, one of my favorite parts about working here is taking a breath to meet with clients in person, whether it is for coffee, food or drinks. This M.F.K.

Why Nonprofits Have Low Retention Rates and How to Fix It


Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming would be repeat donors.

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The Mobile Revolution is Here Now [Infographic]

Cody Ward

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers.

Why are we all chugging the Hateraid online?


One of the first things I learned when I took my career online is that anyone can be big and bad behind a computer screen, and especially on social media.

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Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions


If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. On July 1st, Google Reader says goodbye.

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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head. (

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.”

IMPORTANT: Enter the DoGooder Video Awards by March 22


Video dogooders! The DoGooder Video Awards are taking submissions. The DoGooder Awards recognize nonprofits and individual change-makers using video to tell stories, raise awareness and inspire action. If you made a video in 2012, be sure to enter it into the contest by March 22, 2013.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)


If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. You don’t need to pay an expensive monthly fee if you need to do one-time research.

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When Does Online Privacy Not Matter Anymore?

Direct Marketing Observations

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information. CtoCloud Application is requesting permission to: Manage your contacts. Manage your calendars. View basic information about your account.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity.

Dell’s Social Media Predictions for 2013


You will know and like most of these experts, so this is one slide deck (e-book) worth reading through. Points for how many times the word “human” appears. This post includes a slide deck. If you can’t see it, go check it out here. Potluck

Fetching Friday – Resources Mashup & Seals on a Surfboard


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup.

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What Makes a Business Social?

Janet Fouts

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram.

How to apply social to marketing, membership and leadership at #audc13


Jamie and I facilitated two fishbowl sessions at AUDC a few days ago, and Jamie keynoted day two. I was going to post a recap, but Deirdre Reid did it for me! Read her two recap posts here: I. What Social Business Means for Leadership – Jamie’s keynote.

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9 Tips For Brilliant Online Writing


Look for an unusual angle. Don’t try to compete with the dozens of others writing about the same topic in pretty much the same way. Instead, write about a unique topic or use an innovative approach to a common topic.

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Experimenting with Buffer

Josh S Peters

Have you checked out Buffer yet? It’s great. Schedule posts for Facebook, Twitter, and LinkedIn, get analytics on your posts to see when the most effective times to post are, and even get link tracking to see what content is most popular with your fans / followers.