Sat.May 03, 2014 - Fri.May 09, 2014

You Need To Own Your Online Identity

Jason Yormark

I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing.

Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

Sherrilynne Starkie

Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter. Photo credit: Wikipedia). The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications.

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Why Your PR Should Be Running Even if Everyone Else Isn’t

Waxing UnLyrical

Not to repeat this ad nauseam, but I’ve been traveling like a whirling dervish recently (still in Boston today, as a matter of fact). And recently, I had occasion to take a red eye back to DC from San Francisco. A red eye? When I travel for speaking engagements and presentations, it’s virtually impossible to see and meet everyone I want to catch up with. So I’ve started building in at least one extra day, sometimes two, in order to meet up with folk. Hence the red eye.

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

Is your brand looking for an effective way to reach teens? The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is #MindfulSocial?

Janet Fouts

When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!” ” Yeah, that doesn’t happen to me much either. More often than not brands post about their product, or maybe–just to be different–share a user comment about how great their product is. Feeling all warm and fuzzy now? I doubt it. When I talk about #mindfulsocial , I’m not talking about deep meditative conversations, though they do happen.

More Trending

Weekly Roundup: Problem Solving

Waxing UnLyrical

Good morning from sunny Key West, Fla.! I’m still here – I got here Sunday to speak at the PRSA Counselors Academy Spring Conference , which has been great. You should see the view from my room … the Gulf of Mexico, baby! Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Yes, Haaahvahd. Ain’t that cool?!

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 141

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

7 Ingredients for Employee Social Advocacy

Convince & Convert

A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

You Need To Own Your Online Identity

Jason Yormark

I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing.

Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch).

Mobile 138

Sharing Monica Lewinsky to Explain Facebook

Ari Herzog

I shared this Gawker story about Monica Lewinsky and it looks different on my Facebook news feed than my wall. Look at the following screenshots to see what I mean. This is the Gawker share in my news feed. This is the Gawker share on my wall. Notice how the news feed display includes a larger picture and subtext whereas the wall display is just the headline. All of my friends and anyone who follows me will see it in the news feed 99% of the time.

Feed 99

What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving.

SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects. Nevertheless, industry best practices are still very much worth implementing.

SEO 87

No More: Daily Blogging

Ari Herzog

I used to be a prolific blogger, writing new posts every day. But when I look back over the past year and count the number of times I blogged, I cringe at the single digits. Apr 2014: 2. Mar 2014: 11. Feb 2014: 15. Jan 2014: 10. Dec 2013: 5. Nov 2013: 5. Oct 2013: 5. Sep 2013: 11. Aug 2013: 14. Jul 2013: 4. Jun 2013: 3. May 2013: 8. It’s not for lack of trying or wanting. There were obvious spurts when the mood struck and I wrote a lot. But life got in the way and I got distracted.

3 Trends in Digital Marketing Creative

Convince & Convert

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention.

Trends 122

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Guest post by Lori Finch. Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. A Snapshot of Give Local America from Kimbia, Inc.

Web Copy That Sells: 9 Can’t Fail Formulas

Writtent Blog

Writing effective web copy is either an art or a science, depending on who you ask. While there is no single tried-and-true web copywriting formula that works for every site, there are several methods copywriters can select from to create website copy that sells. Here are 9 essential website copywriting formulas every professional copywriter should have in their arsenal. The Four U’s Approach.

Finding Order in Chaos: Month 5

Ari Herzog

April taught me to follow everyone on Twitter. No, that’s not fair. Jessica, Jonah, and their friends taught that lesson. Nevertheless, I am following more people and things (companies, landmarks, etc.) on Twitter today in May than I did in the past year.

List 97

Why Content is Fire and Social Media is Gasoline

Convince & Convert

This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). Terry: How important is it to create a consistent audience? Jay: Well, it’s sort of a chicken and the egg argument.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Emails Still Work Great For Marketing

Small Business Mavericks

Search Engine Journal asked a question recently, “ Should I Collect Email Addresses on My Blog in 2014? ” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. Turns out, SEJ agreed with me. They answered the question with a resounding “YES” and made these points: people have already shown interest — email is targeted.

Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Many factors influence the success of your content: a shareable and clickable headline , the quality of your content and the visual assets to support it. But more often than not, people overlook one of the most important part: distribution. Getting that content in front of your target audience. Publishing content is just the beginning… Start with your team. The first step to effectively distribute your content is to share it with your coworkers and friends.

My Story About Living My Life

Ari Herzog

A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. This is a short story about a man and a job. It’s about saying goodbye to cubicles and commutes and saying hello to living your own life. Before I share it, I want to say this blog post is about me. It’s my story. You will probably identify with it. This could be anyone’s story. It’s about dreams , failures and faith , obstacles and picking yourself up to carry on.

Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

We are in the first inning of the MLB season with opening day a month or so behind us. With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy.

Team 109

How Does A Tweet Become A Lead?

Small Business Mavericks

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” It’s an interesting read and ends with this statement: Key takeaway for brands: Complement earned media with owned and paid messages as the combination tends to drive greater consumer action and maximize return on your efforts. Do you see how those three factors work together? That’s the essence of marketing, right there, in business-speak.

5 Ways to Defeat Content Mediocrity & Rise in the Blogging Ranks

Writtent Blog

On the Internet, there’s just about 1 billion websites and 507,000,000,000 pages of information. Fact: There’s more than enough content on the web already. Way more than enough. In blogger terms, that means that if the only content you publish is rehashed themes already found all over the blogosphere, then don’t bank on success. Maybe that strategy worked back when there were only 10,000+ Internet users per website , but today, there’s only 4 for each.

Social Share Shopping Dance

Diva Marketing Blog

The interweb and smart phones forever changed how we buy, what we buy, where we buy. and who we take along on our shopping adventures. . What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still approach networking from a, “What can you do for me?” perspective. Call it Networking 1.0. Then there’s the more evolved form of networking–Networking 2.0–which