Waxing UnLyrical

SEPTEMBER 17, 2023

Miraculous good fortune In what has to be miraculous good fortune, I was able to reach two colleagues currently at Meta, both of whom filed internal tickets to help me retrieve my profile. Perhaps I’m cussid, but I’m damned if some hackers are going to devolve my digital life. Not a digital facsimile thereof.

Social Media 148

Social Media Facebook Consultant Social Networking 148

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals.

Metrics 107

Metrics Examples Marketing HootSuite 107

Social Media Strategies Summit

AUGUST 15, 2023

Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life.

Marketing 240

Marketing Education Forums LinkedIn 240

Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 72

Trends Marketing Wikipedia Survey 72

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. – Digital and visual storytelling. – Measurement & analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. Internal communications Internal communication consists of the measures an organization takes to communicate with its workforce to maintain employee relations and streamline their work.

Skills 113

Skills Template Templates Travel 113

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

MAY 24, 2022

When it comes to paid, you pay for both ad space and reach. These two elements combined help communications professionals be highly intentional about who they’re reaching and how. Owned strategies are a long game that pay off in reach and flexibility. Brands no longer have to go through third parties to reach a wide audience.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. Common Math Mistakes That PR People Make. ” 3. ” 4.

ROI 0

ROI Mobile Banking Analytics 0

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. It could indicate a PR disaster is on the horizon or has already arrived. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Waxing UnLyrical

DECEMBER 14, 2016

During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. These are the business outcomes that an organization looks for, and PR is most effective when aligned with them. How does it figure in PR?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 100

Report Banking Metrics Loyalty 100

Buffer Social

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. This choice paid off.

Strategy 74

Strategy Press Release Startup Reputation 74

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Because they’re metrics that can lead to financial results (or could actually measure that themselves in the case of sales). Follow these trends; they’re important ones for anyone working in the digital communications space. Influencers.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

MARCH 1, 2014

For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase. I couldn’t care less if you’re in PR, social, digital or anywhere else in the company. People don’t care what department runs social media.

Communities 410

Communities Marketing Loyalty Social Media 410

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 100

Education Exercises Consultant Banking 100

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Since this book is all about rapid action, it can help you reach goals quickly, too. The Lead Machine: The Small Business Guide to Digital Marketing | Rich Brooks. Community Building and Customer Research Books.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

SEPTEMBER 16, 2020

As part of the Lone Star College System, Lone Star College-Montgomery is the first campus to focus on reaching students digitally. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts. One of the best features is the publishing calendar.

Social Media 119

Social Media Social Media Management System Publishing 119

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

Tips 202

Tips B2B Journal SEO 202

Oktopost

SEPTEMBER 21, 2020

Few businesses can afford a blind and deaf digital marketing strategy without a strong social listening component. At the same time, buyers are shifting to digital to both ingest and produce business-related content. PR impact evaluation. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. It’s all got to be a bit fluid.

Content 100

Content Comparison Banking Consultant 100

Oktopost

MAY 26, 2020

Right now, COVID-19 is driving up demand for digital financial services. For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Listen and Measure.

Social Media 141

Social Media Banking Marketing Mobile 141

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

AUGUST 8, 2016

I’ve recently shifted to the digital side of things and am currently working on launching my own creative consulting business, The Colorful Perspective. Why do you care about Social PR? What’s your secret Social PR Superhero power? How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers?

Module 100

Module Consultant Course Campaign 100

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. More than 2.9

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Jim Macamara and Giles Peddy of Lewis PR – couldn’t have made it more idiot-proof if they’d tried. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. What is their reach?

Influencer 100

Influencer Campaign Marketing Fashion 100

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. That being said, many digital marketers adhere to the one cent per follower (or $100 per 10K followers) rule as a starting point. Table of Contents . View this post on Instagram.

Influencer 133

Influencer How To Marketing Instagram 133

Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Create and distribute the content to reach the right audiences. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. This is not to suggest that traditional media is no longer important to PR – it’s a vital part of building awareness and interest.

Analytics 40

Analytics Survey Report News 40

Convince & Convert

MARCH 16, 2016

The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” ” Arment Dietrich is a digital marketing communications firm. How and why PR agencies are doing more and more every day for their clients. How to figure out what’s worth measuring.

Influencer 60

Influencer Metrics Hosting Resources 60

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

Authentication 93

Authentication Examples Class Team 93

Dave Fleet

MARCH 1, 2014

For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase. I couldn’t care less if you’re in PR, social, digital or anywhere else in the company. People don’t care what department runs social media.

Communities 199

Communities Marketing Loyalty Social Media 199