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Has the sonic brand concept finally come of age?

Sherrilynne Starkie

Of course, using audio in branding is nothing new. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. We helped a technology company develop and launch a ‘sonic logo’. It’s been around since the dawn of advertising.

Brands 170
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An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

So of course I checked it out on my phone while waiting for our sandwiches. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. Until Saturday, however, I’d never tried a Which Wich cookie. But now I have. And it was GOOOD.

Sample 154
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February Social Media Trends

Ignite Social Media

Moving forward, if your company does business with California residents, your marketing team will have to sort, and separate customer lists based upon the information that consumers allow to be shared, it’s more far reaching than that. Pinterest Tests “Try-On” Tool for Mobile Commerce. The State of Facebook Fan Growth.

Trends 117
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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

While 143 users is not a large sample size, a 16-second duration at about 8 seconds per page would not be considered a high-quality visit! I compared other visits via mobile and referred by Facebook, which averaged over a minute. Of course, you can do this for other reasons, too. UTM Parameters Aren’t Perfect.

URL 154
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What You Need to Know about Social Media Lab

agora pulse

That’s just a sample of the tests we’ve already ran and will report on. Free membership to John Haydon ‘s Marketing training. The Ultimate Guide to Mobile Video from Live Streaming Pros. Learn how to use OBS for Facebook Live Course from Ian Anderson Gray. Who is Involved in Social Media Lab? Sneak Peak.

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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

SEO 188
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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.