Has the sonic brand concept finally come of age?
Sherrilynne Starkie
MARCH 6, 2019
Of course, using audio in branding is nothing new. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. We helped a technology company develop and launch a ‘sonic logo’. It’s been around since the dawn of advertising.
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