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Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? Samples of this category are calculator, flashlight, alarm, reminders and weather.

Mobile 95
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5 Examples of Account Based Marketing Done Right


What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. Then you market directly to them in an individualized way. What is ABM?

Examples 108

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Has the sonic brand concept finally come of age?

Sherrilynne Starkie

But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. ” Here’s a sample of the sonic brand and the full news release which explains how Mastercard is rolling out the sonic brand around the world.

Brands 170
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Here Are 9 Ways That AI Will Change Marketing


Data mining and machine learning can help marketers gain valuable insights and implement effective strategies to boost their efforts. Learning through the use of AI in marketing is among the most effective tactics; it is an alternative to education obtained through online learning websites. What Is Machine Learning?

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The Complete Guide to TikTok Advertising for Marketers


When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . A daily budget would allow your ad campaign to steadily penetrate your target market. Simple Mobile. important; }.

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. ” That’s a sample of what you’ll get when you read this post authored by Erin Carson for TechRepublic.

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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.” Facebook metric among marketers, as an example for explaining estimated calculations. To do this quickly, we sample the data and will therefore label it as estimated.

Metrics 161