Use Grammatical Errors to Your Advantage
JUNE 2, 2015
This movement was aimed at making it easier for children to learn English and more profitable for advertisers to promote their products by reducing printing costs as the words became shorter. Some of us can no longer imagine our existence without Flickr , Tumblr , and Digg. Ads surround us nearly everywhere—in the sky, on the ground, and even underground. So they misspelled it.
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.
11 Myths of Social Media Marketing
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Digg this! This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no! Um, no.
Free Summer School For Marketers
JUNE 24, 2013
The fact remains, that many of us either can''t afford the material cost to attend these types of schools or we can''t afford the time and dedication needed to get this done because we''re older, have been in the workforce for several years and have a family that needs to be supported. for free (free of cost. Kevin Rose (ex- Digg and currently at Google Ventures ) hosts this video podcast where he deep-dives into conversations with many startups from Silicon Valley. Spoiler alert: I dropped out of university. It''s true. I entered university with the best of intentions.
A Comparison of Social Advertising – Digg, Facebook, Reddit
SEPTEMBER 13, 2010
Google Adwords Startup Cost $20 $20 $50,000 $20 Cost for the Campaign $40,000 $20 $37.23 $50,000 $34.80 01% 0.06% Cost Per Click (142) 0.10 ~0.76 $62 $0.72 In the end, we included some of our own data to give a more complete picture.Our assessment of the situation is as follows; Digg.com – Most data we could find indicated that it is VERY expensive to advertise on Digg for the amount of click-through you get. It appears they are running their costing closer to the online newspapers’ model of charging per impression. 01% (.01% 01% – 5%) 6.49%.01%
MARCH 24, 2012
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
Note the costs and human resources involved in producing good, valuable videos before signing your business up. There are also social bookmarking sites (Stumble Upon and Digg), as well as Local Search and Review Sites (Google Places, Yahoo Local, City Search and Yelp) that are important for business. That is the million dollar question I get asked ALL the time. Stick with it.
Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!
MARCH 6, 2012
Reduce the cost of care without compromising the quality and delivery of care. Digg this! I am a sucker for a challenge…almost to a fault. I just can’t walk away from a good opportunity to wrap my brain around a problem. I'm a sucker for a good whiteboarding session. Photo courtesy of RRix on Flickr via Creative Commons. You see, I’m a connector. Intrigued?
The Anatomy of Viral Content
MARCH 2, 2014
Viral marketing is a way to create value beyond the initial costs of creating the content. Cost is still a constant, but value grows exponentially based on the number of people whom the virality touches. Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. Define ourselves to others.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
JODI OKUN Loves helping parents find the financial resources to cover the cost of College. Digg Digg. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. Why this focus on being remarkable ? I believe it goes back to intent.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. Digg this! So many social media options, so little time. However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users. Facebook Ads. LinkedIn Ads. based).
Skype Offering $10 for 3-month Premium Subscription
MARCH 9, 2011
Skype is partnering with Groupon to offer $10 for a three-month Skype Premium subscription, which gets you unlimited international Skype-to-Skype calls, face-to-face video chatting, video conferencing, instant messaging and low-cost calls to non-users. Digg this! According to Groupon, this 3-Month Skype Premium Subscription is valued at $26.97. Check it out: Tweet This!
Manipulating Influence Scores Makes No Sense at All
OCTOBER 13, 2011
A few things that Klout Score Master Class teachers don't tell you, above all, is that stealing a blog post could very well put you in a legal battle, and recommending random people on LinkedIn might cost you a great business opportunity in the future. Digg Digg. Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?” ” These are normal questions and nothing is wrong with them. I am all for discovering great content, sharing it and identifying new leaders or talents. This makes me sick to my stomach. Schaefer.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Digg this! Go big and go broad with the Job Titles.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and WordPress.com 44) Blogging takes time and commitment. Social Bookmarking Sites (Digg, Delicious, Technorati, etc.) I’ve been meaning to do this braindump for a while now. So, here they are. A measurement plan.
How Twitter Celebrities Monetize Their Accounts
JANUARY 11, 2011
MyLikes contacted its portfolio of high profile influcencers to negotatate cost-per tweet campaigns. According to MyLikes, in the cost-per-tweet campaign, 10 tweets by high profile MyLikes influencers directed their followers to Kayak’s website, and resulted in 16,626 click throughs. Digg this! How much do you think a tweet is worth? Snoop Dogg promoting Mafia Wars on Twitter.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?
The Future of Social Media
MARCH 1, 2011
The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. It was costly to send out printed documents, you could send them only to your known contact list, and they weren’t searchable by the general population. Digg this! We live in amazing times. Still, distribution was an issue.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
My Bookmarks Digg Del.icio.us He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. HP Officejet Pro Printers and Inks Professional color printing for up to half the cost of laser. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Share content (your own and others’). Get ideas for product development.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. Digg this! Supplement your email list with your contacts’ social network info? Create video emails?
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?
Startups To Watch in 2011
FEBRUARY 14, 2011
Customers won’t be frustrated by a busy restaurant, and the establishment can cut costs and have a more satisfied clientele. Digg this! The most successful startups are able to stay a step ahead of their competition by analyzing the current trends to predict the next hot application that will captivate the public. Instagr.am Not to mention, the ToTs go up quick. Already sold?
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Once upon a time, I stumbled upon a Digg submission of a Sphinn submission of a blog post. Many call this spam. Usually.) At all.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. While participating in social media is good, it can be difficult to track how you’re performing — Are you actually reaching your target market? How is your brand perceived? Wide reach.
4 Ways the Twitter You Know is Changing Forever
Convince & Convert
MARCH 10, 2013
The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter is on its way to becoming something entirely different. At that point, Twitter became less about you and more about what’s worthy of attention. Twitter as a Ratings Service.
Why your AdWords Landing Pages Should Match your Brand
DECEMBER 21, 2010
We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Digg this! This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Nothing can be further from the truth. The transition should be smooth. Tweet This!
How to Get an Influencer's Attention
Techipedia: Tamar Weinberg
MARCH 24, 2010
I selected influencers in all different “walks of life and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Andrew Sorcini Andrew Sorcini is also known as Mr. Baby Man and is Digg’s #1 User. Perhaps this might serve as the start of a real relationship. They understand brevity. Easily.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca After all, Facebook could eat the web. Therefore, it’s a force to be reckoned with.
Social Media Marketing - Is Your Business Ready?
SEPTEMBER 24, 2010
There are a number of free or low cost tools that one can use to identify a brand’s current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable , 48ers or socialmention. What departments, business units, cost centers and approval entities would be involved with the Social Media program?
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? Location. Author(s). Sassy? Intellectual?
Open Source Web Management and Design Tools
AUGUST 25, 2010
While you could easily empty your bank account on a commercial or custom-built e-commerce solution, there are a few good free and open source solutions that work very well, at no cost. Digg this! Everything a web designer needs for free: Designing and managing a website need not be an expensive affair. Special thanks to 34sp.com dedicated web hosting for their insight. PHP/SQL. MySQL.
How to Win a Blogging Contest
NOVEMBER 10, 2011
Social shares including tweets, likes, +1′s, stumbles, diggs, engages, and votes on other networks. Further columns also include diggs, stumbles, +1′s, engages, and other social pushes for the top five posts. Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Costs are rising: “a promoted trend on Twitter now costs $120,000 daily, up from between $25,000 and $30,000 when Twitter first launched in April 2010.” We’re all hungry for data. Marketers, we’re told, need to think like publishers. hours to 6.3 hours.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost? Digg this! Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. How Can I Look Amazing On LinkedIn?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Andrew Worob provides an excellent, thoughtful list of responses to common social media objections such as “we don’t have the resources, can’t justify the costs, or executives don’t believe their audience is using social media. Digg this! Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. But which buzzwords are the most overused? Drives me nuts.
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
The costs for social media support can vary widely — some social media consultants charge a flat fee per month for an agreed-upon scope of work, while others charge by the hour, at rates varying from $50 to $100 or more per hour. Whatever the cost, the bar for success will be set much higher when you’re actually paying someone to do it. Have an account? Mobile 2.0
The social media strategy series: Identifying goals and objectives.
AUGUST 19, 2010
Share this: StumbleUpon Digg Reddit from → Social Media , Social Media Strategy Series , Strategy ← Do You Know Who’s Watching You? Next up: Identifying Goals and Objectives. If you missed the first two head here. Once you’re sure that social media is right for your business and gained necessary buy-in, the next step is to identify your goals and objectives.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. How Is PR Changing?