Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Digg this!

Trending Sources

Free Summer School For Marketers

Twist Image

The fact remains, that many of us either can''t afford the material cost to attend these types of schools or we can''t afford the time and dedication needed to get this done because we''re older, have been in the workforce for several years and have a family that needs to be supported. for free (free of cost. Kevin Rose (ex- Digg and currently at Google Ventures ) hosts this video podcast where he deep-dives into conversations with many startups from Silicon Valley.

A Comparison of Social Advertising – Digg, Facebook, Reddit

www.creativedevelopment.com.au

Google Adwords Startup Cost $20 $20 $50,000 $20 Cost for the Campaign $40,000 $20 $37.23 $50,000 $34.80 01% 0.06% Cost Per Click (142) 0.10 ~0.76 $62 $0.72 In the end, we included some of our own data to give a more complete picture.Our assessment of the situation is as follows; Digg.com – Most data we could find indicated that it is VERY expensive to advertise on Digg for the amount of click-through you get.

How to Get Traffic from Web 2.0 Sites like Digg, Reddit & StumbleUpon

blog.mindvalleylabs.com

Sites like Digg, Reddit & StumbleUpon March 8th, 2007 by Mike Reining Read more about Articles , Popular Web 2.0 sites like Digg, StumbleUpon and Reddit are relatively new. Digg, launched in early 2005 is already one of the top 100 sites on Alexa.

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Note the costs and human resources involved in producing good, valuable videos before signing your business up. That is the million dollar question I get asked ALL the time.

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

Reduce the cost of care without compromising the quality and delivery of care. Digg this! I am a sucker for a challenge…almost to a fault. I just can’t walk away from a good opportunity to wrap my brain around a problem.

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The Anatomy of Viral Content

Pamorama

Viral marketing is a way to create value beyond the initial costs of creating the content. Cost is still a constant, but value grows exponentially based on the number of people whom the virality touches. Sharing content is an integral part of modern life.

The Most Remarkable People on Social Media Today

Unspoken

JODI OKUN Loves helping parents find the financial resources to cover the cost of College. Digg Digg. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity.

How to Get Started with Social Media Advertising

Idaconcpts

The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. Digg this! So many social media options, so little time.

Skype Offering $10 for 3-month Premium Subscription

Idaconcpts

Skype is partnering with Groupon to offer $10 for a three-month Skype Premium subscription, which gets you unlimited international Skype-to-Skype calls, face-to-face video chatting, video conferencing, instant messaging and low-cost calls to non-users. Digg this!

Manipulating Influence Scores Makes No Sense at All

Unspoken

A few things that Klout Score Master Class teachers don't tell you, above all, is that stealing a blog post could very well put you in a legal battle, and recommending random people on LinkedIn might cost you a great business opportunity in the future. Digg Digg. Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?” ” These are normal questions and nothing is wrong with them.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and WordPress.com 44) Blogging takes time and commitment. Social Bookmarking Sites (Digg, Delicious, Technorati, etc.)

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Digg this!

How Twitter Celebrities Monetize Their Accounts

Idaconcpts

MyLikes contacted its portfolio of high profile influcencers to negotatate cost-per tweet campaigns. According to MyLikes, in the cost-per-tweet campaign, 10 tweets by high profile MyLikes influencers directed their followers to Kayak’s website, and resulted in 16,626 click throughs.

Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. HP Officejet Pro Printers and Inks Professional color printing for up to half the cost of laser.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Digg this!

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Startups To Watch in 2011

Idaconcpts

Customers won’t be frustrated by a busy restaurant, and the establishment can cut costs and have a more satisfied clientele. Digg this!

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites.

4 Ways the Twitter You Know is Changing Forever

Convince & Convert

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter is on its way to becoming something entirely different.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Andrew Sorcini Andrew Sorcini is also known as Mr. Baby Man and is Digg’s #1 User.

Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Digg this!

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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The Future of Social Media

Webbiquity SMM

The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. Digg this! We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago.

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

There are a number of free or low cost tools that one can use to identify a brand’s current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable , 48ers or socialmention.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Digg this!

Open Source Web Management and Design Tools

Idaconcpts

While you could easily empty your bank account on a commercial or custom-built e-commerce solution, there are a few good free and open source solutions that work very well, at no cost. Digg this!

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. Digg this!

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How to Win a Blogging Contest

Kikolani

Social shares including tweets, likes, +1′s, stumbles, diggs, engages, and votes on other networks. Further columns also include diggs, stumbles, +1′s, engages, and other social pushes for the top five posts. Have you ever wanted to make $500+ off of one blog post?

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded.

Should You Outsource Your Social Media Efforts?

mashable.com

The costs for social media support can vary widely — some social media consultants charge a flat fee per month for an agreed-upon scope of work, while others charge by the hour, at rates varying from $50 to $100 or more per hour.

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The social media strategy series: Identifying goals and objectives.

Gemma Went

Share this: StumbleUpon Digg Reddit from → Social Media , Social Media Strategy Series , Strategy ← Do You Know Who’s Watching You?

12 Reasons to Use Social Media to Grow Your Business

Pamorama

SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Very few brands have that kind of connected devices platform in place, the alternative is costly and disjointed. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. Do you have experience managing PPC – Pay Per Click, CPC – Cost Per Click, and other bid management campaigns? Digg this!

4 Benefits of Internet Fax

Idaconcpts

Internet fax has lower setup and monthly costs than traditional fax. Also, you will have no opportunity costs if you were to use the same phone line as a fax line. Digg this!

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.

100 Media Monitoring Tools for PR

www.pamil-visions.net

This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies.

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