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9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. All of the brand’s content solidifies this value, further strengthening the brand image.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. What about forums? And, once you have your content, how do you want to roll it out? Disappearing content apps. Discussion forums.

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Who Really Owns Social Selling?

Convince & Convert

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. They’re the ones selling.

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8 Best Practices for Collaborative Blog Groups

Kikolani

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole.

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The Framework For a World-Class Social Media Marketing Strategy 

Ignite Social Media

While posting to social media is “free,” your time to create content and reply to customers certainly is not. Choose your channels based on where your consumers are but also based on what content you’re able to effectively produce. What kind of content are they posting? Develop a content matrix. Generate leads?

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