Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Company-centric content. Never sharing other people’s content. Unless you’re marketing to a very specialized niche, using plain English will make more people more inclined to share your content. No way for fans to publish content. This will inspire a quick un like. In social media, most good deeds go rewarded.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JANUARY 24, 2012

If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. And we highlight top contributions in our weekly “Top 10″ newsletter. Learn to Use the CMS. Like this post?

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

By being able to assess the sheer popularity of specific video content, marketers can track what styles of video benefit their brand, business, or blog the best. Being aware of rises and falls in your content, online presence, and Internet influence will be exceptionally valuable when planning your next online marketing campaign.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published. 23 : First Panda Update (Farmer Update) – Aimed at finding sites that write irrelevant content and then optimize it for rankings; often referred to as “content farms.”

Google 176

Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Consistent branding in the digital age requires constant monitoring, responding and generating content on a regular basis. How Consistent Branding is Being Challenged in the Digital Age is a post written by Tamar Weinberg. ]. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Showing your expertise—via advice in a Facebook post, a content-rich webinar or a helpful blog article—can foster the kind of sincere connections “telling” alone cannot. fans or followers) talks about you, interacts with you, and shares your content, they’re showing their own friends and families that they like and trust you.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Make your customers feel like they’re part of an exclusive text club, rather than just a boring mailing list, by offering premium and exclusive content. is a post written by Tamar Weinberg. ]. Once you have acquired this list, it is important to segment and profile your customers in order to target certain groups correctly.

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

JUNE 19, 2012

You have the opportunity to build a library of content populated largely by your own customers. Customers who participate, create content and connect with other community members become loyal brand advocates. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

APRIL 24, 2012

Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm. Web Lead Tracking Explained: How to Get High Quality Leads with the Internet is a post written by Tamar Weinberg. ]. Like this post? Like this post?

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While each social media analytics platform will shape reporting, users often fail to use the strongest capabilities that are present in that platform; in Radian6, there is a way to find the most engaging content, something that I talk a lot about in Social Media Analytics. Most influential Twitter accounts associated with this article.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JANUARY 12, 2011

We use the channels not only to post content and messages to our consumers but we converse with them there as well. One of our biggest goals is to consistently be aligned with our content and messaging so we meet regularly to ensure that we are all on the same page. I subscribe to a number of feeds and newsletters as well.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. He is an experienced SEO copywriter and content optimization specialist. How to Hire Your SEO Partner is a post written by Tamar Weinberg. ]. Follow Brad on Twitter. [ Like this post?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

APRIL 17, 2012

One way that Google measures the relevance of the content on your site is by looking at the amount of and the quality of the links to your site. Google likes video and other media content. How to Create a Video Marketing Strategy for Your Business is a post written by Tamar Weinberg. ]. Google juice is another term for PageRank.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

APRIL 10, 2012

It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. How to Buy a Website is a post written by Tamar Weinberg. ]. Remember to account for the time the website owner spends on the website. Like this post?

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Content syndication involves the actual publishing and sharing of content on social media platforms. How to Hire Your Social Media Marketing Partner is a post written by Tamar Weinberg. ].

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Anyone can write dry, flat content for their LinkedIn profile, so if you want to attract attention then why not add some of your own personality to your content while keeping professionalism in mind when doing so? 15 Tips To Optimize Your LinkedIn Initiative is a post written by Tamar Weinberg. ]. Add Your Personality.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

APRIL 12, 2011

If it’s a fan-gated “Reveal&# tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ]. Like this post?

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Let me port my RSS feed to it and be done with it!&#

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Brad Shorr is Director of Content & Social Media at Straight North, a Chicago-based Internet marketing agency. How to Select an Interactive Marketing Agency is a post written by Tamar Weinberg. ]. Brad has also worked in-house for a large industrial firm and as a freelancer. Follow Brad on Twitter. [ Like this post?

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. Once you get this content published, use basic SEO tactics and get links pointed to these properties to get them ranking above the rest. Own the First Page.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JULY 24, 2012

That wall is built brick by brick, with positive, brand-enhancing online content. Basically, the more content you produce, the stronger your wall is going to be — and the harder it will be for negative reviews to tarnish your brand. Focus, instead, on content creation. Sign up for all of the social media accounts you can.

Review 162

Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

MARCH 10, 2010

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Normally, the front page consists of high quality content, though even the upcoming queue has good stuff that doesn’t always get promoted.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content, you are building a bridge to later sell that person your services. Transparency is a key issue when creating videos with good content.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

APRIL 3, 2012

Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Conversations – What is the inherent value of the material/content you are communicating? If you focus on creating good content, it will prosper and spread organically. Like this post?

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

This simple tool allows them to deliver content to their consumers in real time, wherever they are. In the examples above, there was a clear objective (growing your subscriber base, stimulating sales or enriching existing content) that justified the use of the tactic. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Although Google’s algorithms are a secret, it is widely believed that there has been a manifest move toward identification of quality content, and away from “junk content.” Therefore, the very act of blogging, adding great content, and keeping your site “moving” vs. “static,” will enhance your SEO ranking.

SEO 163

SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could dedicate another email account to newsletters. I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome. Whether or not you want to be part of tech elite who consumes RSS is your choice, but RSS is here to stay. I read my friends’ Facebook updates via RSS.

Products 236

Products Tools Google Reader RSS 236

Justin Levy

SEPTEMBER 9, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Twitterville Video Book Review Written on September 9, 2009 by Justin Levy in books , reviews , twitter , video 15 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Review 113

Review Video Feed Reader RSS 113

Techipedia: Tamar Weinberg

FEBRUARY 21, 2012

The actual mechanics of building successful websites are actually pretty basic: you put up useful content, gain authority, build links, get readers and subscribers, and so on. Creating Ultra Premium Content that Sells Itself. Look at competing websites in your niche and study their content carefully.

How To 151

How To Buy Engineering Energy 151

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

Similarly, you would never want to buy Facebook fans ; Facebook employs an algorithm known as EdgeRank which makes your content prominent if and only if people actually engage with it. It comes across as self-serving, even if you’re sharing valuable content. You and 4 (40? Social media alone doesn’t cut it anymore.

Social Media 271

Social Media Consultant Buy Feed 271