Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 147

Team Marketing ROI Training 147

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 123

Social Media Sentiment Data Team 123

Sprout Social

AUGUST 17, 2021

According to 170 Tweets analyzed in Sprout Advanced Listening from July 5, 2021, to August 5, 2021, mess ages mentioning “dropshipping” are most likely to be positive, with 42% having a positive sentiment and 33% sharing a neutral sentiment. Of all 4,714 Tweets sent from July 5, 2021 to August 5, 2021, 39% had a positive sentiment. .

Questions 117

Questions Sentiment Meme Trends 117

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. For example, it takes a human to make the judgement about the overall sentiment of the data. Word clouds are a sexy way to visually display what can be highly complex discussion threads.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Convince & Convert

OCTOBER 30, 2017

Do you want to improve brand sentiment? Use a listening tool to understand the demographics of the people talking about your brand, what gets them excited (positive sentiment), and what subjects are a little touchy (negative sentiment), so you when you publish your own content, it’s relevant and well-received.

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. This type of active listening reveals audience sentiment – what excites them, what frustrates them, and where their interests lie.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Webbiquity SMM

JANUARY 31, 2019

You may want to consult other sources for further details about the process. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. That’s difficult if you don’t know where you are in the first place. What Is a Social Media Audit?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Harp Interactive

AUGUST 3, 2010

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. A winning answer would include information on taking base metrics and setting up relevant KPI. What kind of reporting will you provide? What tools do you use for social media management?

Questions 313

Questions Company Social Media Real Estate 313

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. #measurepr. Clicks, shares, etc.

Research 183

Research Sentiment Banking Upcoming 183

Sprout Social

APRIL 12, 2022

Gauge positive and negative sentiment from audiences. Corporate reputation is the leading area of growth for PR leaders this year, followed by strategic consulting and corporate social responsibility. Proactively plan for crisis management. versus 2.87 on a five-point scale).

Statistics 106

Statistics Skills Analytics Press Release 106

Waxing UnLyrical

DECEMBER 11, 2015

or use software that tags sentiment &tracks competitors #measurepr. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Must make the time. noexcuses #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Convince & Convert

AUGUST 29, 2017

Know Who Is Receiving More Positive (and Negative) Sentiment. The post 6 Ways to Track (and Beat) Your Competitors on Social appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. Sign up for the Convince & Convert ON email newsletter.

Compete 110

Compete Analytics Consultant Analysis 110

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 130

Marketing How To Sample Samples 130

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Convince & Convert

JUNE 20, 2017

Volume and sentiment from Simply Measured Listening. By building a solid foundation of empathy for your audience’s wants and needs—and how those wants and needs evolve throughout the customer journey—you’re also building better content, responses, and, ultimately, sentiment around your brand. Consult an Expert. Know the History.

Campaign 164

Campaign Social Media Sentiment Class 164

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Sometimes life moves fast and you don’t stop and smell the roses. Make a long-term relationship.

Social Media 116

Social Media Team Groups Groups 116

Convince & Convert

AUGUST 23, 2017

Clearly, the timing and the sentiment were spot-on, because you don’t get 3.5 The post 3 Types of Social Media Quotes and Why They All Suck appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. million likes on accident.

Types 94

Types Social Media Consultant Sentiment 94

Pam Moore

SEPTEMBER 7, 2020

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

eBook 78

eBook Social Media Template Templates 78

Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Flowchart courtesy Mark Weiner, used with permission.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Myrland Marketing

MARCH 19, 2020

Consult your favorite lawyer to review your approach in these matters. That even happens when there isn’t a virus to contend with because there are only so many characters, exclamation points, and Emoji to add to communicate sentiment and intent.

Social Media 68

Social Media Sentiment Privacy Resources 68

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The post Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey appeared first on Shonali Burke Consulting. Send Help … Please. Connect with him on Twitter.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

NOVEMBER 20, 2018

Growth PR starts with Brand Indicators (like tone/sentiment and share of voice) and Revenue Indicators (like website traffic, social shares and readership) and ties those early indicators back to Funnel Accelerators (like conversions, calls-to-action and qualified leads). Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

NOVEMBER 23, 2011

” Finally, from a scene from The Godfather , a classic from 1975: Don Corleone : [ dismissive ] “I have a sentimental weakness for my children and I spoil them, as you can see. I want to talk to you right now about This is a fundamental threat to American democracy.” They talk when they should listen.

Energy 209

Energy Sentiment Flickr Consultant 209

Sprout Social

MAY 3, 2023

For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time. Maybe 10 or 20% can be allocated to risks today, but next year we need to move that to 40% because we know we need to prepare for our next level of growth.

ROI 95

ROI Cost B2B Organization 95

Sprout Social

OCTOBER 11, 2022

If you’re unsure when you should or shouldn’t be involved, you may want to consult your company’s legal team to assess when a response is needed vs. not needed. Explore the themes and patterns of the conversation and general sentiment. As mentioned earlier, your core values should guide your social marketing efforts.

Eventful 113

Eventful Social Media How To Sports 113

Idaconcpts

AUGUST 12, 2011

That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. By David Samuel is an electronic media consultant, with over 13 years’ involvement with some of the world’s leading electronic retailers.

Apple 133

Apple iPad Sentiment Retail 133

Convince & Convert

JUNE 20, 2017

Volume and sentiment from Simply Measured Listening. By building a solid foundation of empathy for your audience’s wants and needs—and how those wants and needs evolve throughout the customer journey—you’re also building better content, responses, and, ultimately, sentiment around your brand. Consult an Expert. Know the History.

Campaign 60

Campaign Social Media Sentiment Consultant 60

Keyhole.co

MARCH 2, 2023

It saves you time, it saves you money on expert consultation, and it saves you the trouble of having to crawl through your accounts for the numbers that matter. Sentiment analysis: Look for a tool that provides sentiment analysis to help you gauge the tone and sentiment of social media conversations about your brand or industry.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. Try Keyhole for free Author Bio Virginia Andrus is an independent Digital Marketing Consultant with 6+ years of marketing experience. Social listening allows businesses to tune in to their customer's needs, preferences, and sentiments about their brand.

Social Media 52

Social Media UGC Content Loyalty 52

yMarketingMatters

DECEMBER 6, 2015

2015 State of Sponsored Social : A new study from Izea conducted in partnership with Halverson Group and The Right Brain Consumer Consulting shows that 52% of companies now have a stand-alone social media budget for advertising and find advertising on social media to be one of the top three most effective marketing investments they make.

Social Media 100

Social Media Sentiment Study Advertising 100

Convince & Convert

MARCH 6, 2017

In our consulting business, we find that companies routinely undervalue the true costs of social media. Don’t overlook the other numbers, such as sentiment and net promoter score. How many people do you have working on your social media team? What are their salaries? We Aren’t Looking Beyond the Numbers.

Social Media 119

Social Media NGO ROI Research 119

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities.

HootSuite 120

HootSuite URL Analytics Forums 120

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

agora pulse

FEBRUARY 21, 2018

Lauren Mahon – Social Media Consultant, Founder of Charity Store GIRLvsCANCER.co.uk. Carving a niche in the world of fashion and luxury goods, she now works as a coveted social media consultant for some top UK brands. ” Kaitlin shared her sentiment. . Lauren is also an Instagram influencer herself.

Instagram 112

Instagram Tips Advertising Feed 112

Oktopost

JUNE 1, 2023

Without those comprehensive insights – sentiment, share of voice, conversions, impressions, clicks – you can’t continue to (constantly) evolve your strategy alongside the (equally constant) evolution of social media itself. That’s it – that’s all you need to identify the most valuable leads.

ROI 62

ROI Social Media Marketing Curation 62

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report. 2015 State of Sponsored Social Report.

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Sample Samples Survey Study 60