Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen!

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Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. link] Susan M Kuhn Very good distinctions between one-way media and social media.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I think this is a fundamental necessity. Im Jay Baer. How can I help you?

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 11, 2010

link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Your perspective would be hugely valuable. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Im Jay Baer.

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Upcoming Project News Social Media 125

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post! jaybaer thinks so. jaybaer thinks so.

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post! jaybaer thinks so. jaybaer thinks so.

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Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Teens don't pay for statistical consulting services. You're right on about Twitter being only one of the channels for communication on the social web.

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. Im Jay Baer.

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Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 21, 2010

Social Specialization There was much talk among the social media consultant set about the need for the industry to deconstruct social media. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# link] themaria Hi Jay, I echo the sentiment that you express here.

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