Social CRM Use Case 7: Member Services
DECEMBER 22, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Monitoring social conversations for actionable improvements to member services. The Social CRM team turns to the web.