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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Instagram: 10.3

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Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame

The Realtime Report

And, as several reports have recently made abundantly clear, not all news and messaging around the virus is created equal. Twitter released new guidelines for brands urging them to speak more clearly about the virus. But with this great influx of news comes great responsibility. Is this meaningful? Is this kind?

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Keyhole will automatically backfill the data and generate the report in seconds.

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7 Essentials for Paid Media Plan with Examples

Oktopost

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. Budget Allocation When constructing a B2B paid media plan, determining an overall budget and how to allocate spending across campaigns and platforms is crucial.

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7 ways to use social media for market research

Sprout Social

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. Beyond searching for branded keywords and phrases, consider checking your social inbox for direct messages that contain constructive criticism. pic.twitter.com/VWrYyt0cKp.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

It allows you to construct a series of similar or related posts without building each one from scratch. And as of 2021, you can also access your Instagram DMs in Hootsuite Inbox, alongside comments, replies and DMs from Facebook, Twitter and LinkedIn. Set up a Twitter search stream to keep an ear to the ground. By how much?

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. Our report also found 98% of business leaders agree that companies need to better understand the potential of AI and machine learning (ML) technology for long-term success.