All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here.

Trending Sources

Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes!

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. The study shows that app time is even more concentrated on tablets: fully 87% of tablet app time is spent with users' top 3 apps. comscore. Brands are going to confront a huge challenge as their consumers become more and more mobile.

The Shape-Shifting Reality Of Shopping

Twist Image

A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. But comScore indicates that while time spent is shifting toward mobile, it''s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. comscore. Welcome to the one screen world of shopping.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Demand Better Content

Twist Image

Through studying Web analytics and niche topics that are getting search engine traffic online, Demand Media uses the information to create content (mostly text articles and videos). comscore. How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Would you have confidence in the choice of topics and its quality? Is it even possible for a robot to figure out what works in a newspaper?

What’s New in Social Media for Associations

SocialFish

I based my thoughts on a recent comScore report “ It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” Association Case Studies From the TrenchesI have a confession: one of my least favorite things to do is public speaking.

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

comScore December 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch.

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4

comScore February 2010 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, releases its comScore qSearch analysis of the U.S. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. comScore Core Search Report* February 2010 vs. January 2010 Total U.S.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about. We then added to that with web information from Google, comScore, and Quantcast.

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Social Photography: Thoughts and 4 Tips

Geoff Livingston

Even on Facebook, the king of networks, people spend 17 percent of their time perusing photos according to a recent ComScore/BuddyMedia study. Taken mid-air last night with an iPhone 4s. You may not love Flickr, Instagram or Pinterest, but you can’t deny the continuing rise of social photography. Photos dominate social media. Whether they are [.].

comScore Releases August 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has released their monthly comScore qSearch analysis of the United States search marketplace. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch -- Share of Searches (%) -- Point Change Aug-09 vs. Core Search Entity Jul-09 Aug-09 Jul-09. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. NASDAQ: SCOR) has recently released a study.

Eight Useful Market Research Studies

Geoff Livingston

Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Studies include pieces from eMarketer, Pew, ComScore, Forrester, and Target Analytics. Internet statistics social media.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.”

comScore Says Google Leads Internet in Brazil and India

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.&#

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc.

Social Media Case Study: Turner Broadcasting System

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Case Study: Turner Broadcasting System by Pam Dyer on February 4, 2010 Share Here’s a presentation given by Turner Broadcasting System’s Digital Marketing Director, Seth Miller, at BlogWell Atlanta.

Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed.

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

comScore reports that Pinterest hit 10 million unique U.S. hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. People like to collect things.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

In a recent study from comScore, 80% of time spent on social media is through a mobile device. We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

million for the year ending in August 2011, says a new study by comScore. Tweet Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 LinkedIn was a close second with up 69% to 5.5 million.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. This is a guest post by Ben Plomion. .

Study Finds Marketers Embracing Social Media Marketing In A Big Way

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. Cheryl Burgess said: Study Finds Marketers Embracing Social Media Marketing in a Big Way #marketing #B2B / via @pamorama [link] [.]

Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S.

What Journalists Need from PR People

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

As this recent comScore study indicates, mobile has become the leading digital platform. Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are.

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Want More Creative Social Campaigns? Here’s How.

Simply Measured

Lucy mentioned how brand engagement increases an average of 28% when users are exposed to a combination of user-created content (from influencers) and professional content (from the brand itself), according to a study from comScore. #2

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. They’re all part of a retargeting case study that almost made my jaw drop.

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

The study finds Twitter is most likely to drive purchasing among users (37%), followed by e-mail (27%) and Facebook (17%). pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands?

It’s Time to Stop Focusing on New Technologies

Unspoken

ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. But a recent Huff Post item cites a study which says that one reason people are spending so many hours on Facebook is boredom. This post was originally written for and published on Huffington Post.

It’s Time to Stop Focusing on New Technologies

Unspoken

ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. But a recent Huff Post item cites a study which says that one reason people are spending so many hours on Facebook is boredom. This post was originally written for and published on Huffington Post.

The Social Habit: Who Uses Social Media and How

Pamorama

The study compares the behavior and demographics of frequent users of social media to those of the population at large. here’s a study by Edison Research on who uses Social Networks – the result below is not [.]

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). This Twitter analysis study was conducted across an audience of thousands of public Twitter profiles, and looked for patterns across large groups.

3 Banner Ad Best Practices Debunked

Convince & Convert

Psychological studies on color reveal how each color sparks something in people’s minds, makes them feel certain emotions, take some kind of action, etc. According to a study done by comScore , clicks have almost zero correlation to conversions.

Women Dominate Social Networks | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples.

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