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Does your brand take bloggers seriously?

Sherrilynne Starkie

The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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comScore Says Google Leads Internet in Brazil and India

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. According to comScore, “The Google brand has extended to success across most of the categories in which it plays in Brazil and India. Worldwide 1,541,617 145,473 9.4% -.

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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. Singaporeans spent 14 percent of their online time at the Entertainment category, which includes popular Web brands like YouTube and MediaCorp, while social networking accounted for 8 percent.&#.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188
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Social Media Does Not Exist

Adam Cohen

When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies. Frankly, well put. In some cases, they magnify each other.

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Bing Search Engine Losing Users Fast

Bill Hartzer

According to stats recently released from a study performed by Chitika , an online ad network, traffic from August through the first half of October appears to show that the number of users coming through Microsoft’s search engine has declined much more quickly than they were expecting for this time of year. Tweet This!

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Top 50 USA Web Properties for April 2009

Bill Hartzer

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

comScore 103