Mobile’s Influence on Digital Commerce Soars, Study Finds
Social Media Today
FEBRUARY 8, 2023
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Social Media Today
FEBRUARY 8, 2023
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.
Webbiquity SMM
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bill Hartzer
AUGUST 11, 2010
comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. This just goes to show that if you do not have a Twitter social media account for you or your business, then you need to set one up right away. Source: comScore Media Metrix -- Unique Visitors (000).
Adam Cohen
JUNE 8, 2010
I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.
Sherrilynne Starkie
FEBRUARY 23, 2013
The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.
Buffer Social
JANUARY 25, 2018
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.
agora pulse
DECEMBER 17, 2019
As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Thankfully.).
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Why is there such a sharp divide? How many retail apps are on your mobile phone?
Socialized
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Mindjumpers
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! And this is definitely an interesting finding to take into account as a brand establishing a social presence! Facebook pages are the go-to destination.
Ignite Social Media
OCTOBER 16, 2017
From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. In a study conducted by Piper Jaffray , they found that 47% of teens stated that Snapchat is their go-to app where as Instagram only garnered 24%.
Direct Marketing Observations
MAY 16, 2011
The impact that search and social media have on a consumer’s purchase has never been disputed. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.
Idaconcpts
FEBRUARY 29, 2012
The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.
Firebelly
JANUARY 19, 2012
Businesses are rushing into social spaces – with Facebook being among their top interests. According to a recent comScore study, 90% of all social media time is spent in Facebook. This isn’t surprising to me. Facebook is massive. And it continues to grow – size and engagement wise.
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.
Proactive Report
MARCH 25, 2011
IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce, which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.
The Social Media Incubator
NOVEMBER 8, 2012
The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?
Proactive Report
APRIL 23, 2010
Social search makes it possible to find content in status updates, real-time search, generating, labeling, and finding user-generated content, ‘long-tail’ events and interests, finding vs re-finding, and trend identification. A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8
Twist Image
AUGUST 13, 2013
They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore.
Waxing UnLyrical
DECEMBER 11, 2013
With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.
Sprout Social
NOVEMBER 22, 2016
We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.
Buzz Marketing for Technology
OCTOBER 25, 2013
According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.
Proactive Report
SEPTEMBER 14, 2009
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
Proactive Report
SEPTEMBER 14, 2009
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.
Sprout Social
MAY 10, 2019
This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
Social Media Marketing
MARCH 29, 2013
The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. Studies of the most-effective brands reveal that they produce more content.
Proactive Report
MAY 6, 2010
A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. Does it have links to all your social media content?
Saying It Social
SEPTEMBER 8, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.
Firebelly
MARCH 5, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.
Social Media Marketing
FEBRUARY 25, 2012
A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.
Writtent Blog
FEBRUARY 10, 2015
As this recent comScore study indicates, mobile has become the leading digital platform. Define Your Social Presence. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel.
Mindjumpers
AUGUST 1, 2012
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. Germany: H&M and Zara.)
Mindjumpers
DECEMBER 2, 2011
Engagement is one of the key words when it comes to social media. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore.
Diva Marketing Blog
JUNE 17, 2009
girlfriend you might be thinking not another social media thing to add to my running list. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. TweetChats.
Hootsuite
MARCH 2, 2020
See how Pinterest stats measure up against other social media networks and beyond. And according to a recent study by ComScore , more than 80% of U.S. According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year. This comes in stark contrast with other social media sites.
Webbiquity SMM
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.
Convince & Convert
MAY 29, 2018
Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Some businesses choose to do only unpaid social because they don’t have an ad budget, or they think they can get away with saving the money. Wordstream ]. You Reach Enough People.
The Realtime Report
AUGUST 28, 2012
By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” million U.S. visitors spent an average of 5.1
Bill Hartzer
OCTOBER 29, 2009
You can easily switch from different media types displayed, and can even install the LeapFish toolbar to make your searching even easier. On October 28th, LeapFish released a private demo for a select few to check out the features of this social media searching platform. NASDAQ: SCOR) has recently released a study.
Proactive Report
MARCH 18, 2016
comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content