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Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ).

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Social Media Invading Search Territory

Proactive Report

Social search makes it possible to find content in status updates, real-time search, generating, labeling, and finding user-generated content, ‘long-tail’ events and interests, finding vs re-finding, and trend identification. times more likely to search on that brand’s terms. Create social media-influenced paid search campaigns.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8 The Oscar buy is also about leveraging the investment on Facebook and Twitter. points from 22.5 percent one year ago.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s easy to get overwhelmed by companies who are creating an abundance of content, which can range from case studies to videos.

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