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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 128
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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

The social network launched roughly 6.5 However, that page now has to compete with other Community Pages including Roots Canada and Roots. These pages are effectively off-limits for the company, and compete directly with the community the company has already invested in developing. This isn’t about that either.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Competitor websites, blogs and industry forums. You can find him on Google+ and all the other social networks.

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Work Literacy

Buzz Marketing for Technology

Main My Page Members Forum Videos Photos Groups Events. Join in the Forum discussions or create one of your own. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Week 2-- Social Bookmarking and Tagging. What Questions Do You Have About Social Networking?

Web 2.0 206
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Brand experience: Why it matters and how to build one that works

Sprout Social

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 114
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How to build a competitive analysis report with examples and tools

Sprout Social

Use social listening to gather information as well as scout forums like G2, Capterra and TrustPilot for unbiased opinions on your product and the competition. Consider the quality of each competing product, including its user experience and technological capabilities.