The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

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Comparison Twitter Web 2.0 Facebook 222

The Realtime Report

JANUARY 24, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Here’s a more detailed look at the comparison between Interbrand and Forbes top companies on Twitter: Simply Measured Study: How Top Brand Marketers Use Twitter.

Social Networking 190

Social Networking Brands Twitter Tumblr 190

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

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Social Media Management Social Media Comparison Energy 145

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

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Campaign Social Media Patterns Apparel 100

Unmetric

AUGUST 22, 2019

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Instagram was the most preferred social network for brands.

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Social Media Engagement Class Campaign 127

The Realtime Report

SEPTEMBER 6, 2012

The use of social networking sites among internet users in India has grown nearly 52% since 2011, with more than 76 million people now using social networking sites in the country. But while the country has millions of social network users, only 6.3%

Social Networking 170

Social Networking Comparison Sites Statistics 170

The Realtime Report

JULY 6, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. via Facebook.

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Cost Social Networking CPC CPM 142

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Social Media Analysis Research Conversation 64

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media? Yet how much do we really know about the people behind the avatars? We think we know them.

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Social Networking Flickr Avatar Communities 239

The Realtime Report

SEPTEMBER 7, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook: 955 million active users. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users.

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Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%). coupons (41%).

Social Media 175

Social Media Discount Comparison Social Networking 175

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

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Trends Strategy Marketing Authentication 147

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment. Challenges.

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Survey Report Social Media ROI 225

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Buy Social Media Yahoo Facebook 263

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 96

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison LinkedIn 190

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Tools used for Social Media Analytics.

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Analytics Social Media How To Analysis 89

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors. We just wanted to know what worked.

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Analysis Social Media Hashtag Report 108

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. adults use the social network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

SM2 205

SM2 Vocus Alterian Radian6 205

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

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Tools Social Media Lithium Sysomos 209

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

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Data Social Media How To ROI 107

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Social Media 52

Social Media Tools Sentiment Price 52

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

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Sites News Postrank Engagement 176

Convince & Convert

OCTOBER 7, 2010

consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash? Overall, social media usage among U.S. This means that the number of Americans engaged in just about every social media activity was reduced in the past year. How about you?

Social Media 153

Social Media Facebook Delicious Social Bookmarking 153

Unmetric

SEPTEMBER 20, 2016

Hey social media analyst, we’re sorry, but all those hours you put into creating that perfect report, you could’ve done it in 5 minutes. You could even download a comparison report where you see how you performed in contrast to competitors. Unmetric Analyze has always had a strong reporting engine. Tweet this.

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Report Social Media Sample Samples 60

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. The basic plan for BuzzSumo starts at $119/mo.

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Tools Tweetdeck Brands Sentiment 124

The Realtime Report

DECEMBER 11, 2012

The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. Google+ has been around for well over a year, but user numbers still pale in comparison to competitor Facebook’s over 1 billion monthly active user base ( AdWeek ).

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Activities Google Foursquare Comparison 185

Idaconcpts

JANUARY 13, 2011

Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. While Facebook and Twitter are common to any list, you need to think carefully about which social networks to include. Here is how to do that in 4 steps. Click on Advanced Segments.

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Analytics Google Social Media Domain Name 161

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 159

Marketing Software ROI Comparison 159

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different.

B2B 62

B2B Metrics Comparison Education 62

The Realtime Report

AUGUST 28, 2014

In comparison, people have shared 1.2 Related Stories Realtime Marketing: How To Plan For The Moment How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks. On China’s Weibo platform, over 1.58

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Case Study Comparison Campaign Social Networking 179

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

Tools 86

Tools HootSuite Team Social Media 86

Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

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Social Media Groups Groups Comparison 168

Likeable

DECEMBER 17, 2019

What happened to social media? You used to be able to retreat to your suite of social apps as a way of taking a break from the real world, and distract yourself from what was going on “out there.” Stay up to speed on what’s new in social media! The fight against “fake news.” Sign up for our newsletter.

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Trends Social Media Influencer Feed 57