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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

Products 140
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 116
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Master your B2B metrics with Date Range Comparison

Oktopost

Today, were thrilled to introduce Date Range Comparison. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. What is Date Range Comparison At its core, Date Range Comparison is about delivering insight.

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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

Analysis 111
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Top 10 Social Media Analytics Tools

Social Media Strategies Summit

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 263
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Google Removes Default Selfie Filters on Pixel Phones to Reduce Unhealthy Comparison

Social Media Today

Google has announced a new approach to image editing features in order to reduce unfair and unhealthy comparison to highly filtered selfie images.

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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. 94 (whereas a score of 1.0

Trends 215