Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. . • How much time will you be able to allocate to this project?

Social Media 140

Social Media Radian6 Strategy Tools 140

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 134

Social Media Strategy Twitter Comments 134

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 101

Social Media Strategy Twitter Advertising 101

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 106

Social Media Consultant Twitter Social CRM 106

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

Social Media 103

Social Media Strategy Twitter Comments 103

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 112

Social Media Strategy Influencer Case Study 112

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. I think the banks/financial institutions should be included in your comparison. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." 2 little word mean so much.

Social Media 133

Social Media Strategy Twitter Consultant 133

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message.

Social CRM 117

Social CRM Influencer Klout Social Media 117

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 97

Social Media Metrics eBook Brands 97

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. Twitter Comparison: Ever wonder how you compare to your biggest competitor?

Tools 149

Tools HootSuite Social CRM Google Reader 149

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.

Analytics 275

Analytics Radian6 Sysomos Crimson Hexagon 275

Convince & Convert

NOVEMBER 30, 2011

The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response produces a decided “meh” vibe. So how do you win the speed race that has no finish line?

Smart Phone 112

Smart Phone Social Media Comparison Communities 112

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 118

FAQ Content Social Media Video 118

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. Anyway, I think your email philosophy aligns well with my social media philosophy: Respect your network.

Social Media 106

Social Media RSS Marketing Twitter 106

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 133

Social CRM Twitter Social Media Brands 133

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Photography magazines. Gizmodo and other tech blogs.

Content 103

Content Marketing Social Media Communities 103

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. Cool, and a difference-maker, but not 100% transformative. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad 103

iPad Content iPhone Social Media 103

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 110

Social Media Strategy Content Report 110

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. link] Angela Daniello Jay, Love it! link] Bill Graham Great story!

Social Media 105

Social Media Strategy Airlines Types 105

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 109

Social Media Strategy SEO Automotive 109

Hootsuite

OCTOBER 19, 2021

It can’t tackle all of your daily social media needs, but it can help a lot. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. And if you’re also using social channels not owned by Facebook (Twitter, LinkedIn, Pinterest, etc.),

Facebook 135

Facebook HootSuite Instagram Marketing 135