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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). In comparison, Twitter is a piece of cake. Customer service? Every week.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. And, you need to start unifying your content strategy across all channels.

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Permission is the Enemy of Speed

Convince & Convert

The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response produces a decided “meh” vibe. So how do you win the speed race that has no finish line?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Interesting read and comparison. Interesting read and comparison. What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) [link] [link] cegeland Excellent post by @jaybaer on 3 ways informercials can inspire your social media: [link] [link] Vincent Veenstra Nice post.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.

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Tool Tuesday: Sprout Social Update

Akamai Marketing

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. Twitter Comparison: Ever wonder how you compare to your biggest competitor?

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures?

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